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for the business. Betfair s brand director Mark Ody confirmed plans to spend 15m on media across Europe in the next year when appointing media agency Arena, after spending 3m on adver tising in the UK last year, according to Nielsen. The advertising review was run alongside Betfair s pan-European media planning ...
The Minimart has been briefed to use television as the primary mode of communication, with smaller initiatives on digital properties. The TV ad campaign is set to air next month and will continue to target the brand s core audience of mums. The media planning and buying is by TCS, who has worked with Forest ...
In yesterday s Rajar figures, 95.8 Capital FM's progamme with Lisa Snowdon and Dave Berry retained its position as the biggest commercial show in London at breakfast, while digital radio reached its highest ever share of listening. Three media agency executives give their views on yesterday's results ...
Capella's year-long contract covers traditional and social media. Four Communications Group has promoted associate director Natalie Amos to head its travel PR and marketing practice in the Gulf ... as vice-president of media relations and international comms. Edelman has acquired South Africa ...
Dare will work with EE on developing and maintaining its digital properties, including its website and mobile interfaces. It is thought the brief could be extended to include social media. The appointment ... relationships with creative agency Saatchi Saatchi, digital agency Poke or media agency MEC ...
Havas Media Group has bought the European data analytics company ElisaDBI.
. Scottish Power has completed chemistry meetings for its 7 million media review, held by Carat Edinburgh ... global media pitch process, which has moved on to a second round. Agencies are currently in the dark ...
with caution, Nick Cohen, the head of Media Com Beyond Advertising, said. "A brand can t be given unfair ...
MacLaurin Media's top two directors, Rania Johnson and Will Iredale, are launching their own comms...under the MacLaurin Media name, handling reputation management for a handful of undisclosed clients that include law firms and business people. Johnson, who has been running MacLaurin Media's consumer division, will own and head Insider Communications. She will continue to handle a number of MacLaurin Media ...
media account, previously run by digital agency Glue Isobar, to Mischief PR alongside its consumer and b ... the past two years to move social media work to PR agencies, but remained unconvinced that clients were ... engaging content, which is naturally well aligned with how social media are used to create a dialogue ...
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