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RKCR appoints Fallon's Moon as analytics chief

24 May 2013 | by Louise Ridley

Moon has been appointed as the first head of analytics at RKCR/Y R, in a move to bolster the agency s analytics offering and develop its capabilities in social media. He joins the planning department and will report to Rich Edwards, the head of experience planning. Moon will work with clients ...

Metro launches gaming site with £1.9m ad campaign

22 May 2013 | by Priyanka Mehra Dayal

will rely primarily on in-house promotions through the group s existing media verticals for its above ...

Grand Visual bolsters management team

22 May 2013 | by Priyanka Mehra Dayal

for Land Securities at the agency. He has also previously worked with agencies such as Cimex Media ...

Russell Kane to host Rev Awards - last chance to book

09 May 2013 | by Staff

The awards, held in conjunction with Marketing, Campaign, Brand Republic, Media Week and PR Week, celebrate the ingenuity and imaginative use of technology in the UK's digital marcoms space. On the night ... with 26 other award winners, including Digital Media Brand of the Year and an overall Agency of the Year ...

What would you do if your social media account was hacked?

08 May 2013 | by Rachel Barnes

Marketing, in collaboration with social media agency Jam, set an exam for marketers and agencies...1. You run social media for Burger King. You ve just reclaimed your account from the hackers. What is your first tweet? *We're back. 100% the Real Deal *As much as we love McDonalds we'll never be owned by them! *We were hacked guys, to say sorry we'd like to offer bogof on our chips ...

Did you know 71% of Lady Gaga's followers are fake?

08 May 2013 | by Rachel Barnes

Earlier this year, Marketing, in collaboration with social media agency Jam, devised a social media...This infographic pulls out some of the headline findings from the 2,300 marketers and agencies who took part in our social media exam. If you think you know better, click here to take the test Click here to read more of the answers - good and bad - to our longer, scenario-based questions. Do you ...

Is real-time marketing the future of advertising?

02 May 2013

. Well, unsurprisingly, when it comes to one of the world s fastest-growing social media channels, so ... of marketing around convergence of connected experiences across screens." Some media analysts are already ...

A question of class

02 May 2013

and buy audiences. Thus one could argue that our targeting and media buying system is class-based, defined ... and turn things down online according to a whole host of factors, and we can also use offline media ...

Evans Cycles "the great Evans Cycles trade-in" by Antidote

25 Apr 2013

The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...

Coke, Tesco and MediaCom join Facebook advisory board

24 Apr 2013 | by Gordon MacMillan

represented. From the agency side all of the UK's biggest media agency groups are represented. The agencies ...

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