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Hoseasons returns to TV with Denise Van Outen

22 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

is by agency Red C Marketing and produced by Mob films, with media buying handled by All Response Media ...

Top 10 TV and cinema Ads

15 Dec 2010 | by Staff

other ad campaign receive as much coverage in the national media this year? We doubt it. The John Lewis ...

OFT cracks down on 'deceptive' promotional blogging

13 Dec 2010 | by Ed Owen

The Office of Fair Trading has won a pledge from blogging company Handpicked Media...The OFT concluded that Handpicked Media was in breach of Consumer Protection from Unfair Trading ... on behalf of its clients using media including Twitter. A statement from the OFT said it took the view ... media and no rules were in place at that time. "There were no clear rules on commercial activity ...

Total Media wins cruise and food accounts

10 Dec 2010 | by Sarah Shearman

Total Media has been appointed to handle media planning and buying for cruise company Fred Olsen...the over-50s. Fox Kalomaski has been appointed to handle the creative. Total Media picked up the Natural ... 's forthcoming integrated media campaign to promote its N kd fruit and nut bars. In July, Total Media was awarded the media planning and buying account for compensation specialists Claim 2 Gain , taking ...

Expedia picks Ogilvy & Mather for £40 million pan-Euro ad account

09 Dec 2010 | by Matt Williams

to make the shortlist. PHD handles Expedia s media planning and buying across Europe. Its relationship ...

Simonseeks.com to debut £2m TV campaign

07 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

The campaign, created by agency Space City Productions, breaks on 26 December on ITV1 Northwest, and will be rolled out nationally in spring next year. Media buying is handled by Mediacom North. A 30-second ad features 'destination experts' from www.simonseeks.com . The experts are travel writers who review hotels ...

MPG lands France tourism business

02 Dec 2010 | by Katherine Levy

The Havas-owned MPG Media Contacts has been awarded the estimated £5 million pan-European media...MPG won the account after a pitch process run from France. The previous incumbent was Mindshare. The business will be led by MPG in France, while its UK division will oversee 1.5 million-worth of UK media ... Frampton, the managing director of MPG Media Contacts UK, said: "This win further consolidates our ...

Brand Health Check: Pontin's

01 Dec 2010 | by Loulla-Mae Eleftheriou-Smith

of attention is reflected in its own social-media presence, which has been badly neglected. Pontin's has ...

Etap starts social media hunt for Britain's best snorer

26 Nov 2010 | by Gemma Charles

Etap Hotel, the European budget hotel chain, is launching a social media campaign to find Britain...marks Etap Hotels first venture into social media in the UK. It will be supported by a viral campaign ...

Ebookers.com hires marketing and media director for Europe

26 Nov 2010 | by Sarah Shearman

marketing and media sales across Europe....James takes on the responsibilities of Stuart Stacy, who has moved to ebookers.com s APAC region based in Australia. He will be responsible for overseeing partner marketing and media sales across 12 international sites, to strengthen ebookers.com's relationship with media agencies and marketers ...

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