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Thomas Cook mounts major campaign on MSN Travel and Hotmail

30 Jan 2009 | by Fiona Ramsay

The deal, which runs until March, involves high-profile branding across MSN Today and Windows Live Hotmail, behavioural targeting with Microsoft Media Networks and an editorial special on the MSN Travel channel. It is the biggest deal for Microsoft's travel site since its relaunch last year as an in ...

The Week: Media Reviews - Sea France signs AW Media

30 Jan 2009

Sea France, the cross-Channel ferry operator, has moved its £2 million media planning and buying

Portugal's tourist board starts review

30 Jan 2009 | by Anne Cassidy

pan-European media planning and buying business, currently held by OMD....The body has already contacted agencies inviting them to take part in a pitch for its media across European countries including the UK, Germany, Spain, France, Russia and the Netherlands. The board's media spend in the UK last year was £1.5 million, according to Nielsen. Portuguese sports figures ...

Paddy Power awards ad account to Karmarama

27 Jan 2009 | by Alex Brownsell

The review was originally called in September last year. Paddy Power is still searching for an agency to take on its UK media planning arrangements. Until now Paddy Power has used a number of different agencies on a project-by-project basis, including Dublin-based Cawley Nea\TBWA. The brand has a ...

Butlins sponsors Odeon Kids Club

27 Jan 2009 | by Sarah Johnson

the Builder and Pingu. The deal was brokered by Digital Cinema Media, with media handled by Zed Media ...

Marketing Society Award for Excellence is a prize worth having

27 Jan 2009 | by Becky Wilkerson

Revitalisation award, after its renaming through Red Bee Media, which resulted in the channel posting a 47% share ...

ZenithOptimedia scoops BA's online media account from Agency.com

23 Jan 2009 | by Ian Darby

British Airways has appointed ZenithOptimedia to handle its estimated £3 million online media...The business was previously held by Agency.com. It repitched for the account against ZenithOptimedia, which handles BA's £18 million offline media planning and buying account, and OgilvyOne, another BA roster agency. BA called the review in a bid to create cost savings in its media buying ...

CrossCountry hires McCann and PHD

23 Jan 2009

and PHD North to handle its advertising and media planning and buying accounts.

The Work: New campaigns - UK

23 Jan 2009

Hunt Planner: Mary Tucker Media agency: Walker Media Media planner: Chris Smith Production company ... Media agency: Carat Media planners: Jessica Siveright, Claire Belsten Production company: Outsider ... /s Media agency: n/a Media planner: n/a Production company: ITV Creative Director: Chaka Sobhani Editor ...

CrossCountry hires McCann and PHD

22 Jan 2009 | by Claire Billings

House and PHD North to handle its advertising and media planning and buying accounts.

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