Search results for "Media

Showing 1 - 10 of 15 results

Sort results by: date | relevance

1 2
Next »

Search filters:

By Date

  • 2009 Remove filter

By Article Type

  • Analysis Remove publication filter

By Industry Sector

  • Travel / Leisure Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Publication

By Discipline

Top 10 marketing moments 2009

15 Dec 2009 | by Nicola Clark

advertising overtakes TV Arguably the most important media milestone of the year came as online advertising became the UK's biggest media platform, overtaking TV. The Internet Advertising Bureau (IAB)'s biannual ... by the IAB). TV accounted for 21.9% of the market. As the boundaries between the two media blur, it is clear ...

National Trust branded products will champion 'Britishness'

13 Oct 2009 | by Amy Golding

. John Stachiewicz, the Trust's publisher and head of media group, says that, because of its broad ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

15 Sep 2009 | by Nicola Clark

% 66% 8% Media Despite the phenomenal growth of social networking sites in the UK ... and Paramount were the most-loved media brands with 74% and 67% of consumers either 'liking somewhat' or 'loving ... , their attitudes to media brands become more negative. Of the consumers who said they hated media brands, 76% were ...

Brands use social media to offer freshers' deals to students

08 Sep 2009 | by Fiona Ramsay

in the UK through its Abbey brand. The bank is rolling out a national social-media campaign to reach ... -store, they do their research online, making the social-media activity an effective marketing route. Abbey has ...

Brand Health Check: Scotland

08 Sep 2009 | by Alex Brownsell

Mueller even accused the Scottish government of rewarding terrorism'. US media reports also expressed ...

London 2012 sponsorships are ahead of the game

28 Jul 2009 | by Ed Kemp

be media scares about cost and readiness over the next three years - it is not possible to host a global ...

Brand Health Check: National Express

21 Jul 2009 | by Jeremy Lee

Create an aggressive online social media strategy. National Rail tweets and has an iPhone application ...

Homogenous messages to the grey market risk the ire of 'Fed-up 50s'

14 Jul 2009 | by Nicola Clark

their media strategy when attempting to connect with the over-50s. This age group is the least trusting of media - just 13% said they trusted the press, 36% the internet, and 48% TV. Radio is the most ...

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

07 Jul 2009 | by Becky Wilkerson

for media planning company The7stars revealed that 37% of respondents were more likely to holiday in the UK ...

Marketers and consumers are wary of new .brand web domain names

16 Jun 2009 | by Fiona Ramsay

are unconvinced by the changes. Tracy Abraham, head of new media marketing and communications at Channel 4, says ...

1 2
Next »
 

Additional Information

Latest jobs Jobs web feed


Part of the Brand Republic Group