28 Jul 2009
| by Becky Wilkerson
London - Internet marketing agencies are breaking new ground by using edgy, social media...media coverage estimated to be worth $100m ( 61m). Until recently, online PR was simply about creating buzz using the internet as a medium. Now, with brands ever more keen to get involved in social media ...
communications via social media, as well as brand reputation monitoring. However, despite its potential ...
28 Jul 2009
| by Claire Murphy
that would have read or watched the mentions of a brand within media coverage) and favourability (via focus ...
on two national titles with the highest media consumption within our customer base. We also set a target ...