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PR: agencies suffer digital jet lag

London - Internet marketing agencies are breaking new ground by using edgy, social media...media coverage estimated to be worth $100m ( 61m). Until recently, online PR was simply about creating buzz using the internet as a medium. Now, with brands ever more keen to get involved in social media ... communications via social media, as well as brand reputation monitoring. However, despite its potential ...

PR: searching for effective measurement

that would have read or watched the mentions of a brand within media coverage) and favourability (via focus ... on two national titles with the highest media consumption within our customer base. We also set a target ...

 

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