Search results for "Media

REVIEW: Go's marketing director to take top marketing job at easyJet

24 May 2002

and Optimedia. EasyJet uses Feather Brooksbank for media. - Marketing.

Superbrands case studies: EasyJet

23 May 2002

years running. Stelios has personally won a clutch of prestigious awards, including New Media Marketer ... Go in the media, and then in the air, as its rival launched a service to Edinburgh, one of EasyJet ... with the minimum of marketing expenditure. This strategy has attracted levels of media coverage that most companies ...

MEDIA BRIEFS: JCDecaux Airport adds advertising concessions to contract

23 May 2002

JCDecaux Airport has added the advertising concessions for the Gatwick Express and the Stansted Express to its existing Heathrow Express contract, for 12 months. The new deal covers all internal and external advertising on board all the South-East rail-air links, including train wraps and headrest advertising.

Go director to take top role after easyJet deal

23 May 2002 | by DANIEL ROGERS and MATTHEW ARNOLD

creative agency, whereas Go retains HHCL and Partners. On the media side, easyJet uses BBJ and Feather ...

FIELD MARKETING: Sun, sex, sand sea and selling - When British youth travels to warmer climes to party, it's a smart brand that goes along for the ride, writes Simon Walsh

23 May 2002 | by SIMON WALSH

-founder of media agency Cunning Stunts, handled the Balearics-based launch of the new Mini last year. The profile ... of media-literate youth, there is a danger that the audience will spot the hard-sell. The key to marketing ...

NEW MEDIA: WEB WATCH: TRAVEL SITES

17 May 2002

WORLDWIDE ADVERTISING: Shrink to fit - It's been a tough year for ad agencies the world over, with more work, fewer staff and less money. Lisa Campbell talks to creative directors around the world and singles out the creative gems that have still managed to emerge

17 May 2002 | by LISA CAMPBELL

as an apology. Excellent camera work and good direction lift this spot. THE CREAM OF MEDIA, BUSINESS AND BANKING ... disappointment and a waste of the astronomical media spend. Consequently, many believe that it will be Britain ... spread across media. It's a similar story in Scandinavia where, although fewer ads are being made ...

MEDIA BRIEFS: Daily Telegraph to publish promotional supplement

16 May 2002

The Daily Telegraph is to publish an eight-page supplement promoting 23 French cities as tourist destinations, in partnership with the French tourist board Maison de la France and Rail Europe. The booklet will go out in copies of the Daily Telegraph Magazine in London and the South-East on Saturday...

Train operators halt campaigns after Potters Bar

16 May 2002

West Anglia Great Northern, the operator of the train that crashed, has shelved a planned press and poster campaign. Instead it has launched a frantic last-minute media buying effort to broadcast its emergency schedule. The postponed campaign, in support of its Adventure Days tickets to London, will run ...