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of its $60m global media planning and buying account following a review of the account....The review saw the work shifted out of Zenith Media, which has held the account since July 2001. It follows a reduction in the airline's media spend from $78.4m (£48m) in 2000 to $57.3m last year after ... the majority of the airline's international media planning and buying, including Europe, Latin America and Asia ...
in 1987. The airline took the news on the chin and managed to avoid too much of a drubbing in the media ... again, but in a somewhat different form. A Spanish adult-entertainment company, Private Media Group ...
So Saga finally appointed a media agency. A process so protracted it became something of a saga...an age with their media pitch processes. In Sony's case, you might argue that there are complexities ... -making process. Gone are the days when a marketing director or head of media sticks his or her neck out ... , but then the actions of some, who late in the day bring in a media auditor to help in the process, would indicate ...
LONDON - Mediaedge:CIA has retained the £7m Saga media account following a review instigated
in restructuring the company, he has restructured himself out of a job. However, the media noted that Beluzzo ...
LONDON - Relations between Wallpaper magazine creator Tyler Brule and IPC Media look set...fallen under the auspices of recent acquisition IPC Media. Last month, Brule failed to stage a buy ... takes up his role on March 25. IPC has not yet announced his successor. Elsewhere, IPC Media also ...
's look like a sexy, new media-savvy company, but in the wrong way. "I WNT U, I NEED U, I CNT GET ENUFF ...
of companies planning to reduce media adspend was marginally lower than last time, down from 29.4% to 28 ... . So while financial services, entertainment/media and travel saw budgets being cut, retail ...
that more than 28% of companies will cut their media budgets. Sectors hardest hit by the cuts ... business sectors. Bruce Haines, IPA president, said: "Although media adspend has made a slight ...
