23 May 2013
| by Gordon MacMillan
in 2013 has reflected the growth of the social media industry over the past 12 months, with 715 brands ...
of social media for customer service has moved on in leaps and bounds since last year. Many brands scored ...
of what EA does in social media and it is a big part about why it has been successful over the past 12 ...
20 May 2013
| by Alex Brownsell
Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern.
While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...
15 May 2013
| by John Owens
Work thought to be worth six figures is up for grabs as the tourism organisation tenders for an agency to help with its online efforts, including social media work.
The tender document, seen ...
will involve running social media campaigns to support offline work, as well as assisting SAT s attempts ...
10 May 2013
| by Ian Darby
and media accounts as it seeks to compete with rivals like Travelex....and media talent. "We are looking forward to seeing the results as we enter the main holiday season ...
03 May 2013
| by Matthew Chapman
at the brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal, which is the first time the hotel chain has activated a media partnership on a digital platform ...
Macleod Smith, vice-president of publishing and media at Net-a-Porter, claims the partnership reflects ...
02 May 2013
of a 2.5 million campaign that also includes outdoor, online, social media and below-the-line activity. ...
02 May 2013
| by John Owens and Loulla-Mae Eleftheriou-Smith
Tourism Victoria is looking for a public and media relations agency to position Melbourne ...
' both the consumer and travel trade media. It is keen to boost awareness of the region's opportunities ...
programme of media visits to promote Melbourne and Victoria's status as the 'sporting and cultural capital ...
30 Apr 2013
| by Arif Durrani
The Leeds office of Carat has won the media planning and buying business for Chester Zoo following...."
Mediacom was the offline incumbent and Code Computerlove previously handled its digital media, with AKA ...
29 Apr 2013
are you changing the media channels you use to better reach your consumers?
A: We haven t made huge changes to the media channels we use, but have different roles for each channel. For example, TV remains ...
media has also affected us in a huge way more people are now sharing their activity and photos while ...
26 Apr 2013
| by John Owens
will target both consumers and trade via a mix of media relations, partnerships and on- and offline tactics ...