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Jessica Reading, LateRooms.com

are you changing the media channels you use to better reach your consumers? A: We haven t made huge changes to the media channels we use, but have different roles for each channel. For example, TV remains ... media has also affected us in a huge way more people are now sharing their activity and photos while ...

Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'

on the profile of Branson. Although the entrepreneur has appeared heavily in Virgin Media's recent marketing ... of marketing, communications and audiences, future media and technology, BBC (2009-10) - Director of media ...

Sir Keith Mills: Olympic legacy on the line

Erickson on the agency side and The Sun as its national media partner - the paper's campaign for sported ... FCB and McCann Erickson on the agency side and The Sun as its national media partner the paper ...

Travel: The Dreamliner nightmare

new heights of transparency and proactivity, demonstrating to regulators, media and consumers ...

Lonely Planet up for grabs

sale will focus on strengthening the value of the brand across broadcasting, internet and social-media ...

Campaigns Showcase: Consumer - Remarkable Group - Caravans given cool appeal

and national print, broadcast and online target media, including the Daily Mail and ITV Wales. Interest ... used to welcoming Premiership footballers than middle-aged men. The deal attracted widespread media ... 17 per cent. A proactive media outreach campaign resulted in 32 press visits from publications ...

Campaigns Showcase: Public Affairs - Westbourne Communications - HS2 supporters put their case on the line

widespread approval for the scheme and change public perception by balancing the media debate. Objective ... of the campaign involved challenging anti-HS2 messages. Its rebuttal unit monitored all forms of the media ...

The Right Track

is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...

Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?

for content to engage consumers and feed their social-media output. The big picture The association ...

InterContinental Hotels Group's Matt Luscombe on his post-Olympics strategy

that IHG allocated to the organising body to sell were '90% full', despite media speculation that hotel ... nine properties across Europe, and marketed predominantly through social media, Luscombe claims it hits ...

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