29 Apr 2013
are you changing the media channels you use to better reach your consumers?
A: We haven t made huge changes to the media channels we use, but have different roles for each channel. For example, TV remains ...
media has also affected us in a huge way more people are now sharing their activity and photos while ...
07 Mar 2013
| by Alex Brownsell
on the profile of Branson. Although the entrepreneur has appeared heavily in Virgin Media's recent marketing ...
of marketing, communications and audiences, future media and technology, BBC (2009-10)
- Director of media ...
31 Jan 2013
| by Judy Attwell
Erickson on the agency side and The Sun as its national media partner - the paper's campaign for sported ...
FCB and McCann Erickson on the agency side and The Sun as its national media partner the paper ...
30 Jan 2013
| by Kim Benjamin
new heights of transparency and proactivity, demonstrating to regulators, media and consumers ...
sale will focus on strengthening the value of the brand across broadcasting, internet and social-media ...
14 Dec 2012
and national print, broadcast and online target media,
including the Daily Mail and ITV Wales. Interest ...
used
to welcoming Premiership footballers than middle-aged men. The deal attracted widespread media ...
17 per cent. A proactive media outreach campaign resulted in 32 press visits from
publications ...
14 Dec 2012
| by Matt Rumble
widespread approval for the scheme and change public
perception by balancing the media debate. Objective ...
of the campaign involved challenging anti-HS2
messages. Its rebuttal unit monitored all forms of the media ...
15 Nov 2012
is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...
24 Oct 2012
| by Simon Kershaw
for content to engage consumers and feed their social-media output.
The big picture
The association ...
that IHG allocated to the organising body to sell were '90% full', despite media speculation that hotel ...
nine properties across Europe, and marketed predominantly through social media, Luscombe claims it hits ...