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MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

Keith Moor, Santander s director of brand and communications, speaking at a Media360 session ... data and who clients can ally themselves with to make the most sense of it media agencies ... are always over 90% full. The airline works with its media agency to boost bookings. He said: "With OMD ...

Thomas Cook launches year-long TV push focused on multi-channel offer

29 May 2013 | by Simon Nias

reduction in marketing budget. "We've increased our media spend while running our marketing more efficiently ...

EasyJet's Peter Duffy on rebooting the airline

29 May 2013 | by Alex Brownsell

anything that didn t, such as some digital media spend. If it isn t good for the customer and isn t driving a commercial return, what is the point of that activity? We moved to one media agency across ...

Virgin Atlantic marketer Simon Lloyd departs in restructure

20 May 2013 | by Alex Brownsell

Former Nokia and 118 118 marketer Lloyd joined last summer from his position as director of media engagement, marketing and audiences at the BBC . He reported to the carrier s chief commercial officer Julie Southern. While in the role, he led the development of Virgin Atlantic s new marketing strategy under ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

at the brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal, which is the first time the hotel chain has activated a media partnership on a digital platform ... Macleod Smith, vice-president of publishing and media at Net-a-Porter, claims the partnership reflects ...

Jessica Reading, LateRooms.com

29 Apr 2013

are you changing the media channels you use to better reach your consumers? A: We haven t made huge changes to the media channels we use, but have different roles for each channel. For example, TV remains ... media has also affected us in a huge way more people are now sharing their activity and photos while ...

Lastminute.com campaign goes back to basics

22 Apr 2013 | by Alex Brownsell

. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to reassert ...

Brand Manager of the Week: John Wilhelm, Air New Zealand

03 Apr 2013

at the door. What is your media diet? large servings of TV and online/social with sides of print ...

Three lessons from this year's ISBA conference

20 Mar 2013 | by Staff

of discussion that emerged over the course of the day: social media, data and marketing talent. Social media ... at Twitter, describes the social-media platform. You would be 'hard-pressed' to find a TV ad ... , tweeted: 'To all presenters of social media: Don't tell me what you "did" (ie cost). Tell me what you ...

Should brands prioritise their current customers over the bid for new ones? The Marketing Society Forum

14 Mar 2013

media, these practices have never been more exposed, making them an unsustainable approach. Focusing ...

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