Lastminute.com campaign goes back to basics
22 Apr 2013 | by Alex Brownsell
. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to reassert ...
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of a 2.5 million campaign that also includes outdoor, online, social media and below-the-line activity. ...
. Media planning and buying is by Manning Gottlieb OMD. Bartlett said the brand was looking to reassert ...
in the Spring. Media activity is being handled by Arena Media and will run across TV, outdoor, press, radio, digital and social media during the Easter, May and Summer holidays. The TV ads will go live today on ITV, Channel 4, Channel 5 and kids TV channels. It will be supported by a cross-media advertorial ...
include print, outdoor and digital media. Peter Baumgartner, chief commercial officer, said: "This is our ...
direction from Mike Hannett. Arena was the media agency behind the campaign. The press ad will launch ...
. Beattie McGuinness Bungay devised the campaign. It will use TV, print, outdoor and online media to take a ... thousands of pounds worth of hotel stays. Media planning and buying was by MediaCom. ...
the media planning and buying. The London-based campaign comes as Hailo faces increasing competition ...
The campaign, created by Brighton-based agency Designate, will run until 9 January, with media buying handled by MediaEdge CIA. Two 30-second creatives will air. The first features a couple on their honeymoon in the Maldives, while the second encourages people to celebrate special occasions ...
, Thailand, Mexico, Japan and Barbados. The idents will be supported by social media activity across YouTube, Facebook and Twitter. Media planning and buying was handled by Manning Gottlieb OMD. Andrew Shelton ...
Timed to coincide with the start of the Christmas party season, the 'Safer Travel at Night' campaign will run across cinema, outdoor, print and online media. It promotes a new 'Cabwise' app created in-house by TfL which allows people to book their nearest minicab. Previously, the service ...