Search results for "Media

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Contact Centre top tips for marketers

24 Nov 2008 | by Richard Abbott

it is a one-off campaign or a media profile campaign, marketers should think carefully about these people ...

Vertu hunts global shop

23 Oct 2008 | by Kate Nettleton

will not affect the media account, which remains with MediaCom. ...

Close-Up: Live Issue - Will mobile ever fulfil its potential?

10 Oct 2008

to be hampered by a lack of understanding on the part of the media and advertising agencies as to how to create ... 't need to constantly chase media owners to find out how well the campaign has done. That doesn't exist ... of advertiser knowledge about what mobile can do. When a media agency proposes mobile, it gets put in the 'too ...

Unopened direct mail rates fall in 2008

01 Oct 2008 | by Robert McLuhan

was less than 15%, down from 21% in 2006-07, according to the latest consumer data from Nielsen Media...and segmenting. However, jibes about junk mail in the popular media will disappear only when these practices ... .06 24.14 65.88 4 Household equipment 6.85 18.45 33.78 5 Entertainment and media 4.11 11 ... .05 1.44 50 24 Property 0.01 1.79 100 Source: Nielsen Media Research, July 2007-June 2008 ...

Capital One plunges down list of biggest direct mail spenders

30 Sep 2008 | by Richard Abbott

LONDON - Capital One has slashed its spending on direct mail by 83%, according to the latest media...The credit card firm spent just 6.3m on direct mail in the year to June, down from 36.9m the previous year. This means the brand plummets from second to 53rd in the list of direct mail spenders, supplied by Nielsen Media Research. The biggest spending brand was MBNA Europe, which spent just over 35m ...

Finalists named for Blutopia challenge

18 Sep 2008 | by Dan Leahul

will be announced at a champagne lunch on Monday, September 22. Emap, the UK B2B media group and events organiser ...

Orange appoints Jeremy Morris as head of DM

03 Sep 2008

He takes over from Spencer McHugh who was promoted to head of brand communications last month following the integration of its advertising, digital and media buying teams. Morris will oversee Orange's direct acquisition strategy as well as manage the brand's below-the-line output. One of the key ...

Orange names head of direct marketing

03 Sep 2008 | by Alison Donnelly

overseen the integration of the advertising, digital and media buying teams. ...

Chemistry to scoop £18m Orange DM from Wunderman

04 Jul 2008 | by Kate Nettleton

The telecoms provider split with Wunderman on Tuesday, just one year after the agency won the account. The news comes shortly after Orange announced it was reviewing its £75 million media business ... forward to appointing it in the next few days." The media pitch has not yet reached the shortlist stage. ...

Chemistry poised to land £18 million Orange DM account

01 Jul 2008 | by Kate Nettleton

as well as its 75 million media business. At that time, the telecoms company maintained that Wunderman ... , Chemistry and WWAV Rapp Collins. The media pitch has not yet reached shortlist stage. ...

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