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M and M Direct appoints WWAV Leeds after four-way pitch

The agency will work on data and strategy planning, brand planning and development and deliver campaigns. It will also execute campaigns to acquire customers and targeted at existing customers, using online and offline media. It takes over from incumbent Intermarketing, after a four-way pitch ...

Entire hands Reader's Digest data sales to M&RS

LONDON – Entire has appointed Media & Response Specialists to handle data sales from the 2.7m...The database is held in-house by Entire, which has worked for Reader's Digest since the agency was founded in 2000. Hampshire-based Media Response Specialists is part of the MediaVest Manchester group. Daryl Mowbray, associate director of media sales, said it was a considerable result to be appointed ...

Isabella Oliver appoints More2 ahead of Spring launch

direct marketing, media and PR business following a competitive pitch....message through the appropriate media we aim to accelerate its growth and make 2006 its most successful ...

Kaleidoscope turns to TV to help drive new range

". Media agency Zed has planned the campaign to target 45- to 59-year-old ABC1 women, buying slots on ITV ...

 

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