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Top ten ads of the week

14 May 2013

4 Harveys Enter/Walker Media 37 5= Maltesers Teasers AMV BBDO/MediaCom 36 ... , On the go biscuits BBH/Walker Media 31 10= Colgate Sensitive Pro-relief toothpaste RKCR ...

RB-owned Scholl hires LBi for global web revamp

14 May 2013 | by Louise Ridley

for social media activity and online PR, run from each individual market. They will leverage Scholl s 100 ...

Phones4U top marketer Trevor Cairns moves agency side

10 May 2013 | by Matthew Chapman

marketing for the EMEA region. Love s clients include Diageo, Nike China, Virgin Media and recently ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

", including homepage takeovers, search marketing and "charming" social media initiatives, such as Bespoke ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

The online retailer has compiled shopping segments based on people looking for or buying clothing, music, books or automotive products, a senior media buyer revealed to Ad Week. An eBay spokesperson told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

at the brand s global chain of hotels. Dorchester Collection s media agency Initiative brokered the deal, which is the first time the hotel chain has activated a media partnership on a digital platform ... Macleod Smith, vice-president of publishing and media at Net-a-Porter, claims the partnership reflects ...

Play.com appoints Hometown and Vizeum

01 May 2013 | by Louise Ridley

to Hometown and its media account to Vizeum, after two four-way pitches....Hometown was up against three undisclosed agencies for the creative account, while Vizeum pitched against Total Media, The7stars and Goodstuff Communications for the media business. The two reviews ... with agencies, but has recently worked with Target Media for media and Libertine London for creative services ...

Topshop, Nike, Burberry, Heineken: Who should be digital brand of the year?

16 Apr 2013 | by Staff

The award recognises the brand that has used digital media to execute innovative ideas ... , Heineken find itself topping the social media charts against all other beer brands across Facebook, Twitter ... and the ultimate ecommerce media brand. This year has also seen the launch of their digital magazine The Edit ...

Bathrooms.com calls in Dynamo PR to boost brand in UK

08 Apr 2013 | by Lynsey Barber

Dynamo will handle the retailers rebrand and relaunched website, promoting its affordability and design credentials through social, search and PR. Activity will include media relations, site content, PR SEO, social media, event support, strategic council and conference programmes. Bathrooms ...

Channel 4 lands Shop Direct for 4oD launch

04 Apr 2013 | by Chloe Smith

the two to reach our customers in a unique and memorable way." Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct s media plan ...

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