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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas

media because she believes the loyalty to the retailer means it can rely on its customers' support ... (1993-95) Marketing director, rising to managing director of The Link, then group media director, DSG ...

Ann Summers runs adult Christmas campaign after watershed

will be shown across channels including E4, ITV2 Film4 and 4Music over the next week. Media planning ...

Daily Mail group launches fashion sharing website

, share them with friends via social media and buy other users looks online. They can upload pictures ... they bought it. A N Media, the parent company of the Daily Mail, has partnered with fashion search engine ... s associate editor, and Karen Kemble-Diaz, chief operating officer of Wowcher, A N Media s deals website ...

John Lewis seeks new social-media approach

John Lewis is aiming to build on the popularity of its brand by making social media a 'more...The retailer has previously handled all social-media activity in-house, but has now appointed Tribal DDB to work on social-media projects. John Lewis marketing director Craig Inglis told Marketing earlier this year that 'entering into social media never replaced having a big idea [and ...

Currys PC World unveils festive idents

(27 November) and will run through Christmas. The deal was brokered by media agency Walker Media ...

IGN unites with retailer Game to target gaming community

IGN Entertainment, the computer gaming media company, has formed a partnership with retailer Game...for how a media owner and retailer can collaborate to deliver impactful, community engagement." ...

Farfetch rolls out 'pass the parcel' Christmas digital activity

The campaign has been created by social media agency Yomego, and is based around the concept of a pass-the-parcel game, with the virtual "parcel" wrapped in paper created by four creatives from the worlds of art and design. The game takes the form of an app sitting on Farfetch's website ...

Fashtag launches own boutique studio

across all social media platforms, and claims it allows fans to "hang out with us wherever ...

Campaign Media Awards 2012 - Best Retail & Home Shopping Campaign: Ann Summers

Goodstuff's brief was to reposition the Ann Summers brand for a new audience whose perceptions are outdated and having a negative impact on the business.

Arcadia posts a 25% profit rise as ecommerce props up sales

comes as Arcadia brand Topshop increasingly engages with its customers on social media, where it hit ... media page of any brand worldwide and the biggest high-street retailer following online, globally ...

 

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