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Channel 4 lands Shop Direct for 4oD launch

04 Apr 2013 | by Chloe Smith

the two to reach our customers in a unique and memorable way." Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct s media plan ...

Very.co.uk strikes click-to-buy partnership with Channel 5

03 Jan 2013 | by Daniel Farey-Jones

.com. The collaboration between the retailer's media agency Carat and Channel 5 also provides ...

Daily Mail group launches fashion sharing website

03 Dec 2012 | by Daniel Farey-Jones

, share them with friends via social media and buy other users looks online. They can upload pictures ... they bought it. A N Media, the parent company of the Daily Mail, has partnered with fashion search engine ... s associate editor, and Karen Kemble-Diaz, chief operating officer of Wowcher, A N Media s deals website ...

Fashtag launches own boutique studio

22 Nov 2012 | by Nick Batten

across all social media platforms, and claims it allows fans to "hang out with us wherever ...

Bauer Media invests in pre-launch e-commerce business

04 Oct 2012 | by Nick Batten

Magazine publisher Bauer Media has taken a minority stake in StorkUp, a social commerce community...of Bauer Media, said: "This is an exciting investment for Bauer Media and a clear sign of our continued ... McDonald, chief executive of StorkUp, said: "We re very excited to be collaborating with Bauer Media ... and years." In September Bauer Media acquired ACP Magazines the largest magazine publisher ...

SecretSales.com hires ARMignite to handle media

10 Sep 2012 | by Nick Batten

ARMignite, the business accelerator division of All Response Media, has been appointed to handle..., we wanted to make sure we had the right lead media partner in place. The biggest attraction for working with ARMignite/All Response Media is the way they approach planning. "They understand what we ... campaign optimisation with best of breed media buying. This, coupled with their proven track record ...

Carat takes StubHub media business

10 Sep 2012 | by Mark Banham

Carat has been awarded the media planning and buying account for ticket reseller StubHub, after a...The brief will cover integrated media as the eBay-owned company makes its first forays into the UK market. Tracy De Groose, managing director of Carat, said: "Growing our business organically is key to our success and this win is testament to our great relationship with eBay and the results we have been ...

MPG Media Contacts takes global Mr. Porter media duties

26 Jul 2012 | by Mark Banham

Online luxury retailer Mr. Porter has appointed MPG Media Contacts as its global media planning...The Havas-owned agency will now handle the online retailer's media duties across all platforms throughout key worldwide markets. This adds to the awarding of the media account for sister brand Net-a-porter.com to MPG Media Contacts at the end of 2011. David Goodall, managing partner at Havas Media International ...

Nivea deodorant in tie-up with Asos

06 Jun 2012 | by Nick Batten

and social media feeds. The activity was negotiated, developed and managed by Carat Sponsorship, which ... the partnership to the next level. It truly demonstrates how Carat is using media in new ways and delivering against our Redefining Media proposition." Stephen Byrne, senior brand manager, for Nivea said: "It ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

In her new role, Macleod Smith who was publishing director of Hearst Magazines UK's Esquire and Harper's Bazaar until last September will report to Natalie Massenet, the founder and executive chairman of the company, and Mark Sebba, the CEO. She has been tasked with developing a new media ...

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