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Burger King to review advertising after $1.5bn sale

16 Dec 2002 | by Staff,

prior to it agreeing the sale with Texas Pacific. The media-planning and buying account was shifted from ...

PRIVATE VIEW: Gerry Moira, the executive creative director of Publicis

13 Dec 2002

Hoggins Director: Stuart Douglas Production company: @radical.media Exposure: National terrestrial ...

MEDIA CHOICE: Till receipts

12 Dec 2002 | by BRIAN GIBB, Director, Promotional Risk Management

Fold it neatly into your wallet, push it into the farthest reaches of your pocket or screw it up tightly and despatch it into the nearest bin? Well, the days when shoppers took any of these options are gone. Or so the retail multiples would have us believe. Ever resourceful in the search for media ...

Mother to take entire Selfridges business

06 Dec 2002 | by Jenny Watts,

. Media will continue to be handled by Starcom Motive. Stef Calcraft of Mother said: "Selfridges has ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

06 Dec 2002 | by LUCY AITKEN

well-trodden by a few media owners that have set up their own in-house units to service their creative ... clients such as easyGroup manage? "Myself, Stelios, our in-house media buyer, other relevant executives ... work is a key reason some clients decide to go solo. As Bob Wootton, the director of media ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - BEST INTERACTIVE - BLM MEDIA FOR DOMINO'S PIZZA

05 Dec 2002

BEST MEDIA THINKING - BLM MEDIA FOR DOMINO'S PIZZA....investing in terrestrial TV to promote its new HeatWave technology. Media buying has combined multichannel ... brought in new franchise holders. DOMINO'S PIZZA Campaign: Domino's Pizza Agency: BLM Media Collaborating Agency: Quantum New Media Client: Domino's Pizza Group Creative Directors: David Poole, Philip ...

MEDIA BRIEFS: Cosmopolitan Hair & Beauty and Tesco join forces

05 Dec 2002

Cosmopolitan Hair and Beauty has joined forces with Tesco to offer readers the chance to win electrical beauty gadgets, such as Philips Ladyshave and Philips Visapure Facial Cleanser, worth £500. The January issue of Cosmopolitan Hair and Beauty also includes 15% off at Toni and Guy hairdressers, and...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - WAITROSE

05 Dec 2002

to get the good value message across. Initially media strategy focused on press. From June 1998 ... history shows. The cost of TV media was more than comfortably exceeded by incremental revenue. The short ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - TESCO

05 Dec 2002

, backing them with a £3.2m ad campaign. The media strategy opted for ten-second slots with a ...

ANALYSIS: KFC bucks fast-food closure trend

05 Dec 2002 | by BEN BOLD

's dietary preferences as the media's promotion of health awareness has steered people away from fatty ...

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