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REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

three-way investment would create a media venture linking the German group s operation with Murdoch ...

MEDIA: Doh! Domino’s

24 Sep 1998 | by ANNE-MARIE CRAWFORD

Pizza delivery company Domino s Pizza is to renew its sponsorship of The Simpsons on Sky One for a further year.

MEDIA: GUS to review pounds 6m media job

24 Sep 1998 | by ANNE-MARIE CRAWFORD

. GUS traditionally spends between 30% and 50% of its annual media budget on TV. It recently ... audience. GUS carried out its last major media review in October 1996. At that time it shifted the bulk of its account from Zenith Media into Universal in Manchester. But since then the company ...

MEDIA: TK Maxx to push stores

24 Sep 1998 | by JEREMY BRITTON, Sales & Marketing D

TK Maxx launches a national ad campaign this week in support of its 33 stores. Media planning...TK Maxx launches a national ad campaign this week in support of its 33 stores. Media planning and buying is through Total Media. ...

MEDIA: NMEC in cross-mag deal with IPC

24 Sep 1998 | by ANNE-MARIE CRAWFORD

IPC has signed a ground-breaking deal with The New Millennium Experience Company to place double-page advertorials across ten of IPC s women s titles. Brokered by Walker Media, it is the largest cross-magazine promotion undertaken by the group. The advertorials have been designed to publicise the activities ...

NEW MEDIA: Yell offers retail link

24 Sep 1998 | by BINNUR BEYAZTAS

Yell, the internet service from Yellow Pages, has linked up with Hollinger Digital to feature Hollinger s retail site, The Best of British, on Yell s e-commerce service, Shop Yell.

Shoe shop Ravel set for ad drive

24 Sep 1998 | by STEVE BELL

early stages, said a Ravel spokeswoman. We hope to use a variety of media but have a limited ...

STOP PRESS

24 Sep 1998 | by BINNUR BEYAZTAS

, through Saatchi s version, The Look. It will be advertised through TBWA GGT Simons Palmer with media ...

Dixons to offer free net access

24 Sep 1998 | by BINNUR BEYAZTAS

Media, the interactive division of Press Association, will provide the web site s content ...

MEDIA: Premier promotion

17 Sep 1998 | by BINNUR BEYAZTAS

to boost awareness of the magazine among media planners and buyers....Premier Magazines, publisher of The Asda Magazine, has appointed a dedicated agency sales manager to boost awareness of the magazine among media planners and buyers. ...

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