26 Jun 1998
| by ELEANOR TRICKETT
Media companies are preparing to pitch for the Britannia Music
media planning and buying account...Media companies are preparing to pitch for the Britannia Music
media planning and buying account as it goes up for review after 22
years with Carat.
The media independent will repitch ...
PHD.
Carat - then known as the Media Department - was first awarded the task
in 1976, after ...
26 Jun 1998
| by KAREN YATES
Hoggins, joint creative director of Banks Hoggins, confirmed the
win, and said a multi-media launch ...
of
the campaign had not yet been resolved, and a decision had not been made
on which company would handle media ...
25 Jun 1998
| by ANNE-MARIE CRAWFORD
Bean Andrews Norways Cramphorn has replaced some of the escalator
ad panels on the London Underground with specially made, half-size
panels, to advertise department store Liberty s summer sale.
25 Jun 1998
| by BINNUR BEYAZTAS
Audi is to experiment with selling its cars over the internet as
part of the launch of its UK web site.
. It will be creating a branding
campaign for Great North Eastern Railway in the autumn, with media
buying remaining...s Eve.
The Wales Tourist Board has appointed Mediapolis to handle its pounds 2m
media buying account following a competitive pitch against the Media
Business, Booth Lockett Makin and incumbent Media Options. The tourist
board s advertising is created by FCA.
The Radio Authority has ...
25 Jun 1998
| by BINNUR BEYAZTAS
marketing services director who is responsible for
the retail division s advertising and media buying ...
18 Jun 1998
| by ANNE-MARIE CRAWFORD
McCann-Erickson Birmingham has been appointed to handle the pounds
4m media account of Powerhouse...McCann-Erickson Birmingham has been appointed to handle the pounds
4m media account of Powerhouse, the independent home-appliance retailer.
The incumbent was PHD Compass.
...
18 Jun 1998
| by DANNY ROGERS
Yell has announced an e-commerce partnership with the Internet
Bookshop (iBS), which was bought by WH Smith for pounds 9.8m last week.
The partnership features links to Yell s UK search facility.
18 Jun 1998
| by WAYNE ARNOLD, Head Of Online Marketing,
s blatantly
ignores the massive potential that the online community presents.
New media is edited ...
18 Jun 1998
| by DANNY ROGERS
The Bristol Evening Post web site is being used by supermarket
giant Somerfield to try to persuade Kwik Save workers to relocate to the
city.