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SPOTLIGHT ON: ACCOUNT REVIEWS: Does Dixons’ move to Walker Media carry too much risk? - Can

Cavalier spirits have always insisted that the wave of media centralisations in the early 90s...Cavalier spirits have always insisted that the wave of media centralisations in the early 90s ... be as rare as Caribbean Test match victories. Mega media accounts were now tied in . Once a client ... work. Confident in their relationships, media specialists could act more like strategic ...

Publicis secures pounds 6m Carpet Depot contract

as the major force in carpet retailing with less emphasis on its associated brand, Carpetright. Media buying will be handled by the Publicis group s associated media dependant, Optimedia ...

Stylist and poet star in ads to reposition Liberty store brand

-track posters in April. Media buying is through PHD Compass. BANC s managing director, Mark ...

OPINION: MILLS ON MARKETING

for spend in conventional media such as TV and print (driving more and more agencies to defend themselves under the cloak of media neutrality ), all such considerations go out of the window at the first ...

REVIEW: Marketing and advertising news in the week’s press

was promoted to ad director of Reader s Digest Europe. Handley was previously international media director ... Media. The product is available in the US. Marketing Week Sports First, the dedicated sports ...

LIVE ISSUE/RETAIL ADVERTISING: Why agencies make hard work of retail accounts - Agencies have a close but complex relationship with retailers, John Owen says

, for example, which last week shifted its pounds 108 million media buying account into Walker Media. In many ...

NEW MEDIA: Dixons redesign

Dixons Online, Dixons Stores Group s Internet home shopping service, has redesigned the front page of its site to promote the latest products available from the retailer. The site can be found at www. dixons-group-plc.co.uk.

NEW MEDIA: FHM online retail link

Emap Metro is relaunching the online version of its men s magazine FHM, the UK s best-selling consumer monthly.

STOP PRESS

, is expected to use the same agency for creative work on the Guardian Direct brand. Media buying is expected..., is expected to use the same agency for creative work on the Guardian Direct brand. Media buying is expected ... Web site and develop its online shopping facility. It has appointed Saatchi s existing new-media ...

Walker Media doubles staff after Dixons win

Walker Media will have to double its staff numbers within the next three months as it moves...Walker Media will have to double its staff numbers within the next three months as it moves quickly to take on the pounds 108 million Dixons media business. The agency is expected to poach ... this will be possible before Dixons arrives at Walker Media in late spring. Senior executives on the business ...

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