27 Feb 1998
| by ALASDAIR REID
Cavalier spirits have always insisted that the wave of media
centralisations in the early 90s...Cavalier spirits have always insisted that the wave of media
centralisations in the early 90s ...
be as rare as Caribbean Test
match victories.
Mega media accounts were now tied in . Once a client ...
work.
Confident in their relationships, media specialists could act more like
strategic ...
as the major force in carpet retailing with less emphasis on its
associated brand, Carpetright.
Media buying will be handled by the Publicis group s associated media
dependant, Optimedia ...
27 Feb 1998
| by ANNA GRIFFITHS
-track posters in April.
Media buying is through PHD Compass.
BANC s managing director, Mark ...
27 Feb 1998
| by DOMINIC MILLS
for spend in conventional media such as TV
and print (driving more and more agencies to defend themselves under the
cloak of media neutrality ), all such considerations go out of the
window at the first ...
27 Feb 1998
| by EMMA HALL
was promoted to ad director of Reader s Digest Europe. Handley was
previously international media director ...
Media. The
product is available in the US. Marketing Week
Sports First, the dedicated sports ...
27 Feb 1998
| by JOHN OWEN
, for example, which last week shifted its pounds 108
million media buying account into Walker Media. In many ...
26 Feb 1998
| by AMANDA RICHARDS
Dixons Online, Dixons Stores Group s Internet home shopping
service, has redesigned the front page of its site to promote the latest
products available from the retailer. The site can be found at www.
dixons-group-plc.co.uk.
26 Feb 1998
| by AMANDA LUTCHFORD
Emap Metro is relaunching the online version of its men s magazine
FHM, the UK s best-selling consumer monthly.
26 Feb 1998
| by DANNY ROGERS
, is
expected to use the same agency for creative work on the Guardian Direct
brand. Media buying is expected..., is
expected to use the same agency for creative work on the Guardian Direct
brand. Media buying is expected ...
Web site and develop its online shopping
facility. It has appointed Saatchi s existing new-media ...
Walker Media will have to double its staff numbers within the next
three months as it moves...Walker Media will have to double its staff numbers within the next
three months as it moves quickly to take on the pounds 108 million
Dixons media business.
The agency is expected to poach ...
this will be
possible before Dixons arrives at Walker Media in late spring. Senior
executives on the business ...