MEDIA CASE STUDY: HOMEBASE
19 Dec 1998 | by RAYMOND SNODDY
The Brief
Search results for "Media
Search filters:
By Date
-
1998
By Publication
- Marketing
By Industry Sector
-
Retail
Click 
to remove filters
Add Search Filters:
By Date
By News Type
- News (188)
By Discipline
- Digital marketing (94)
- Direct Marketing (21)
- Marketing (116)
- Public Relations (2)
NEW MEDIA CHOICE: HAMLEYS
19 Dec 1998 | by NIGEL WALLEY, Managing Partner, Deciphe
opportunity. New Media is edited by Binnur Beyaztas, who can be contacted at binnur ...
NEW MEDIA: Waterstone’s departure
19 Dec 1998 | by IAN DARBY
Sally Taplin, Waterstone s head of new media, is leaving to join Clarity Communications strategic...Sally Taplin, Waterstone s head of new media, is leaving to join Clarity Communications strategic marketing team as a consultant. Taplin was responsible for taking the bookshop online. ...
NEW MEDIA: MSN shopping service
19 Dec 1998 | by IAN DARBY
Microsoft Network (MSN) has introduced the first shopping agony aunt on the net to help shoppers with gift ideas. Vogue s merchandising editor, Alexia Best, will give advice on where to find gifts and bargains, at www.msn.co.uk.
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
Price heads retailers list
19 Dec 1998 | by LISA CAMPBELL
Pressure from the media has put price back at the top of the agenda for the UK s food retailers...Pressure from the media has put price back at the top of the agenda for the UK s food retailers, according to a report from research company Verdict. This is despite findings that the profit margins of the four leading grocers have fallen from 7.2% in 1992/93 to 6% in 1997/98. ...
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
EDITORIAL: Why Post Office reforms fail to deliver the goods
19 Dec 1998 | by LISA CAMPBELL
pounds 20m. It will be encouraged to look on itself as a media owner, with use of its distribution ...
MEDIA: NME joins CD shopping
17 Dec 1998 | by LUCY BARRETT
The New Musical Express has teamed up with BarclaySquare, the UK s first online multi-store shopping site to launch a low-cost shopping store on CD.
NEW MEDIA: Radio Rentals service
17 Dec 1998 | by BINNUR BEYAZTAS
Radio Rentals has launched a site in preparation for the introduction of a transactional facility next year. Customers will be able to arrange the rental of electrical goods over the web. The current site includes pages that provide advice on digital television and information about in-store promotions....
Additional Information
Latest jobs Jobs web feed
-
London-based intern sought for leading boutique Covent Garden recruitment firm
Peter Childs
Competitive, London -
PR ACCOUNT EXECUTIVE - B2B TECHNOLOGY
CC Blue Recruitment
£18k - £22k, London -
Communication Manager - Digital
Media Recruitment
c£30k, SW1 -
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London
Most read
- National Lottery in £250,000 PR hunt to reconnect with public
- PR agencies claw back digital business from specialist shops
- Microsoft kicks off six-figure b2b comms pitch
- Financial Conduct Authority appoints Stewart Todd as head of news and media
- Westminster Advisers shakes up staff line-up following review
- South Africa seeks digital help to combat 'negative perceptions'
