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Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following...Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria ... its pounds 4m media planning and buying account to Universal McCann as it prepares to roll out a ...
to Zenith Media s new UK Media Yearbook. ITV says it has met its stated target of a 38% share ...
their rates daily. The scheme has been set up by Touch, a subsidiary of Ambient Media ...
were sold. What we found, says media relations manager Alison Moran, was that people didn ...
June 1996, and the media task was recently placed into its sister media agency, Walker Media, as part of the entire pounds 108 million Dixons Group media planning and buying business. No ...
Dollond and Aitchison, Hornby, and Polygram are among the first brands to sign up for a new on-line shopping experience at www.shoppingcentre.net.
. Making its debut with a pounds 5m media campaign and the slogan, Turn your dreams into a reality ...
retail outlets in the city. The card has been developed by Touch, part of the Ambient Media ... use of new media - Best use of a customer database - Best use of live events ...
Saatchi task will be to build Brantano, which is virtually unknown in the UK, into a household name. Initial work will revolve around store openings but eventually evolve into national advertising. Dorlands affiliate agency, Zenith, picked up the media task two weeks ago. CGU, the financial ...
