Search results for "Media

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MEDIA CASE STUDY: SOMERFIELD/LABOUR

08 Oct 1998 | by ANNE-MARIE CRAWFORD

it was able to erect close to Labour s Media Centre, from which staff could talk to delegates and hand out ...

MARKETING FOCUS: PR - The new retail battleground/Supermarkets are harnessing PR as they battle to become the definitive champions of the consumer. Robert Gray assesses what lies behind the retail charm offensive

03 Sep 1998 | by ROBERT GRAY

by the media. It cheekily laid on a coach to take shoppers from outside the Harvey Nichols department store ... have been valid but it made them look stuck-up and that made the media hate them, he says ... -faceted retail brands in a highly fragmented media market. And it s being used effectively. Mike Purdy ...

REVIEW: Marketing and advertising news in this week’s press

24 Jul 1998 | by JOHN TYLEE

. - Marketing Capital Radio has re-appointed Unity as its media and communications strategist across ... per cent shareholding in the Media Solutions Group. Media Solutions in London and CIA Media ...

 

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