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Play.com appoints Hometown and Vizeum

01 May 2013 | by Louise Ridley

to Hometown and its media account to Vizeum, after two four-way pitches....Hometown was up against three undisclosed agencies for the creative account, while Vizeum pitched against Total Media, The7stars and Goodstuff Communications for the media business. The two reviews ... with agencies, but has recently worked with Target Media for media and Libertine London for creative services ...

Portas wins National Gallery retail brief

01 May 2013 | by Loulla-Mae Eleftheriou-Smith

The commercial arm of the National Gallery has hired Portas to lead media relations for its retail

Amy Hinsley, Asda

29 Apr 2013

best value in their weekly shop. Q: Are there any trends or new media platforms you believe ... check from my mum, I did a broader degree in media at Lancaster University, which I loved ... of you and then seeing it on TV. Q: How are you changing the media channels you use to better reach ...

Digital helps maintain outdoor growth in Q1

29 Apr 2013 | by Arif Durrani

welcomed by the Outdoor Media Centre. Revenues in the digital sector grew to 43.1 million, up 21% year on year, as advertisers continued to explore ways to use new sites being developed by established media ... alongside mobile, online and social media. Within the last decade, digital outdoor advertising has ...

Top ten most-recalled ads of the month

29 Apr 2013 | by Tracey Follows, Chief strategy officer and executive partner, JWT London

Click to enlarge Morrisons did a smart deal with ITV to associate itself with one of the media platform's most popular and familiar properties, that of "Ant-and-Dec" (who have lost their distinct personalities over time, so for the purposes of this we'll assume they are one and the same person ...

Media business rankings

25 Apr 2013

26 April 2013: No change in the media league this week, with MediaCom still significantly ahead...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

Creative business rankings

25 Apr 2013

Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any accounts they lose. They show the cumulative totals for new-business wins during the year, but a look ...

Evans Cycles "the great Evans Cycles trade-in" by Antidote

25 Apr 2013

The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth 1 ...

Morrisons calls £73m ad review

22 Apr 2013 | by Jeremy Lee

The business is currently handled by DLKW Lowe. The agency was responsible for creating the recent campaign featuring Ant Dec that show the range of fresh food on offer. MEC handles the media account and will be unaffected by the review. The review is being led by Belinda Youngs, Morrisons corporate brand marketing ...

Walkers appoints Tropicana's Peter Charles as marketing director

22 Apr 2013 | by John Reynolds

. In March, Walkers launched a TV and social media campaign, showcasing its switch to British ...

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