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Sainsbury's and C4 bag Grand Prix at Marketing Society Awards

11 Jun 2013 | by Simon Nias

'#BestNightEver' campaign, and also took home the awards for Content Marketing and Social Media Marketing ... for London and the Olympic Delivery Authority (Agency: M C Saatchi) Social Media Marketing Winner ...

MEDIA360: SkyIQ data could increase sales by 5% says Homebase marketer

10 Jun 2013 | by Louise Ridley

Media360 last week.

Tesco boosts Clubcard TV offering with ITV drama

29 May 2013 | by Arif Durrani

Tesco's foray into being a media owner continued this week with news that the retailer is to host a

Digital helps maintain outdoor growth in Q1

29 Apr 2013 | by Arif Durrani

welcomed by the Outdoor Media Centre. Revenues in the digital sector grew to 43.1 million, up 21% year on year, as advertisers continued to explore ways to use new sites being developed by established media ... alongside mobile, online and social media. Within the last decade, digital outdoor advertising has ...

Coral doubles Twitter engagement

17 Apr 2013 | by Gordon MacMillan

Coral has been working with social media agency TBG, which has been using the recently launched Twitter API edition of its One Media Manager tool to optimise Coral's Twitter campaigns. The bookmaker ... .5% to 1.12%. Tania Seif, head of social marketing at Coral, said: "Social media marketing is all about ...

IAB figures: Witnessing the rise of mobile

10 Apr 2013 | by Arif Durrani

mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing...the mobile space as the most dynamic new media opportunity in the UK right now, so Media Week asked leading ... . "We have seen huge growth in client demand for mobile and transient media solutions that demand a deep understanding of the consumer. "As media planners there has never been a more exciting time to be involved ...

Amscreen claims media revolution with face-tracking tech

10 Apr 2013 | by Arif Durrani

, we are bringing the industry into the 21st century. "We are all aware that the media industry as a ...

Channel 4 lands Shop Direct for 4oD launch

04 Apr 2013 | by Chloe Smith

the two to reach our customers in a unique and memorable way." Adrian English, head of media investment at Carat, said: "It provides yet another innovative and engaging element to Shop Direct s media plan ...

Outdoor rips it all up and starts again with £19m Route investment

27 Feb 2013 | by Arif Durrani

that in the past there has been a gap in out of home media activity between planning objectives and the actual ... you re going to see is some really innovative media planning around outdoor going forward ... where our mouth is. This is our time to shine and we are leapfrogging other media into an audience ...

Northern & Shell to launch TV Pick in March

15 Feb 2013 | by Arif Durrani

, with an average of 1.23 million weekly sales in the last six months of 2012. It will also vie with IPC Media ... -the-line activity across the group's media portfolio, which includes Daily Express, OK! Magazine and Channel 5 ...

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