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ESPN promotes the Cup Of Dreams as it enters the third round

to life a fan s anticipation, obsession and optimism for the tournament ahead of each round." Media planning and buying was by Arena Media and the campaign will run to the end of this season's tournament ...

Marketers at risk of turning consumers into brand blockers

New research looks at whether marketers are spending wisely on social media, writes Kieran...Social media is everywhere and marketers are planning to take full advantage by pledging more ... social media from both a marketer s perspective and a consumer perspective, and has highlighted some ... irritated by that company s social media behaviour - an alarming revelation because the research suggests ...

Radio sponsorship and promotions rise 8% in 2012

of the RAB, told Media Week, "This is great news and it's all new money. "Advertising solutions are being ...

WPP's Kantar acquires US insights specialist AdGooroo

Kantar, WPP's wholly-owned insight specialist, has acquired US digital media specialist AdGooroo...assets of $1.3m. The company, which will become part of Kantar Media, works with more than 4,000 users ... , creative, backlink data, campaign statistics and budgets. The acquisition is said to allow Kantar Media ... , creative and media buying services to their clients. Crossmedia employs 86 people and key clients ...

Comedian Julian Clary appoints Katie Phillips PR ahead of tour

and the show through a range of media, with the Graham Norton Show being a particular target. Katie Phillips ... to get him into the regional media, so a press kit will be important in doing that. Clary s tour ...

Dennis achieves first £1m month from digital ad sales

Publishing, told Media Week: "2012 has been a great year for Dennis Interactive, with so many of our pure ...

Adam Bullock and Moz Dee exit UTV's TalkSport

UTV Media, owner of radio broadcaster TalkSport and Sport magazine, has been dealt an end of year...December), with the pair planning to launch a new media company called CONTENTed Digital Media in 2013 ... old Bullock is credited with driving the most commercially successful part of UTV Media s business ... opportunities for Games sponsors and non sponsors alike. Speaking to Media Week today, Bullock said sales ...

Instagram boss denies users' photos will be sold for advertising purposes

to sell photos for advertising purposes, following a social media backlash.

Vice acquires style bible i-D magazine

Vice Media Group, the publisher of Vice magazine, has acquired i-D, the 32-year old style bible

Cadbury to bring playful element to Creme Egg

fling that she knows won't last. A digital and social media campaign, created by Elvis, supports ...

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