02 Dec 2010
| by Stephen Armstrong
on Sunday 5 and Monday 6 December. So how are media owners capitalising on consumers' e-tail boom?...of the spiritual health of the nation, perhaps, but one that has advertisers and media owners eyes lighting up ...
, to name but a few - launching transactional websites, and media owners have also earmarked e ...
, argues the consumer is already ahead of media owners.
"Look at a site like Asos. That should ...
Consumers are almost twice as likely to trust advertising and brands displayed on media companies...to believe that content sites are better than social media sites at influencing positive brand opinion ...
community and key stakeholders including advertisers, creative and media agencies and other industry bodies. ...
02 Dec 2010
| by Jeremy Lee
Virgin Media is reviewing its £40m media planning and buying account....Goodstuff Communications. The review is being handled by Billetts.
Virgin Media s decision to review media for the first time since it launched in 2007, follows its recent review of its creative, digital ...
have long-standing relationships with Virgin Media, through their previous relationships with Virgin ...
02 Dec 2010
The public ranks the most Royals-obsessed media and appears jaded with the coverage of Prince...One in five members of the public thought the media coverage of Prince William and Kate Middleton ...
.
Despite the media trumpeting how the Royal engagement would boost British spirits, just 14 per cent ...
are already fairly nonplussed by the Royal nuptials.
Yet the media seem to be acting exactly as we would ...