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Merry Christmas from the staff of Brand Republic

22 Dec 2006 | by by Staff

1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...

United Airlines puts global media account out to pitch

22 Dec 2006 | by by Mark Banham

LONDON - United Airlines is reviewing its global media account, held in the UK by Mediaedge:cia.

IMD's digital ad distribution boosted by Optimad purchase

22 Dec 2006 | by Robin Parker

Digital advertising distribution company Independent Media Distribution has bought web-based ad...Among Optimad's assets is Caria, which processes spot ad campaign deals, agreed between media agencies and media owners, that account for more than 80% of UK TV ad revenues. The company also offers online services for print and outdoor advertising. IMD said the purchase would enable it to integrate ...

Blow to BBC as below-inflation licence fee rise to be set

22 Dec 2006 | by by Alex Donohue

with key cabinet members, including Jowell. According to BBC reports, the Department of Culture, Media ...

2006, what a year

22 Dec 2006 | by by Jennifer Whitehead

the sponsors and football, and there was inexplicable consternation among the English public and media when ...

New Sparrowhawk service can clip video to text messages

22 Dec 2006 | by by Alex Donohue

LONDON - Sparrowhawk Media has launched a video text messaging service, TxtBIG!, which it said

Starcom tops off year by winning £32m EMI account

21 Dec 2006 | by by Mark Banham

LONDON - Starcom has won the £32m media planning and buying account for EMI Records after a five...The account is currently split between Carat and Media Campaign. The agencies have held ... executive Linda Smith. It also picked up the £15m media brief for Premier Foods. EMI's media spend has ... Media Research, the record label's largest single media spend on an album release was £2.1m to support ...

Publicis expands digital operations with Digitas purchase

21 Dec 2006 | by Elizabeth Barrett

Digitas Inc incorporates digital agencies Digitas and Modem Media, plus healthcare marketing agency Medical Broadcasting Company. Maurice Lévy, chairman and CEO of Publicis Groupe, said ... media agencies ZenithOptimedia and Starcom. With the new deal, marketing services will account for 34 ...

English Hockey capitalises on PR and event firm

21 Dec 2006 | by by Joanne Payne

nearly enough media attention and in light of London 2012 and a real public interest in developing sports ...

Alex Zane returns to Xfm for Friday breakfast show

21 Dec 2006 | by by Mark Banham

LONDON - Alex Zane is set to join GCap Media's alternative station Xfm as the new presenter of its.... His show is part of Xfm's "Fridays are different" initiative, which GCap Media says is "designed ...

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