MacKenzie left with £700k bill as TWG loses Rajar case
16 Dec 2004 | by Daniel Farey-Jones and Gordon MacMillan,
in November. It tested the Arbitron Portable People Meter, the Eurisko NOP World Media Monitor and the GfK ...
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Telewest investigates £5m commissions paid out by IDS
16 Dec 2004 | by Sam Matthews,
operator's audit commitee for paying £5m worth of commissions to media buyers....IDS is understood to have paid up to £5m in commission to media buyers without Telewest's knowledge. Normal business practices stipulate that media buyers buy space on TV channels for clients ... for Living TV and UKTV among others. The company won Best Broadcast Sales Team at the Campaign Media Awards ...
Wife Swap creator RDF to sue Fox over Trading Spouses
16 Dec 2004 | by Sam Matthews,
LONDON - RDF Media, creator of hit Channel 4 show 'Wife Swap', is suing Fox TV for ripping off
Granada's Shaps to chair Cultural Diversity Network
15 Dec 2004 | by Sam Matthews,
companies, media training companies and television studios organisations are also working to improve ...
Formula One stalls in 2004
15 Dec 2004 | by MediaWeek
. The UK-based marketing communication and media agency, Initiative, which has tracked F1 viewing ...
IPC raids Capital to fill one of its biggest sales positions
15 Dec 2004 | by Daniel Farey-Jones,
LONDON - IPC Media's TV listings division, TX, has appointed Capital Radio network sales manager
Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
'. An increased spend and sharper media planning pushed brand and DRTV commercials further into prime time, while ... , calculated by Walker Media to maximise awareness while minimising investment. Barker has certainly earned ... Publicis/Carat 30 557 38.7 5 (-) Currys M&C Saatchi/Walker Media ...
Media News: Sky in Telegraph cricket link-up
15 Dec 2004
Sky Sports has struck a deal with The Daily Telegraph to sponsor a sports supplement, which will coincide with the England cricket team's winter tour of South Africa.
Agency of the Year: Media Agency of the Year - MediaCom
15 Dec 2004 | by Colin Grimshaw
For the media world, 2004 had a slow start before roaring into life with the award of the year ... 's overall performance gave it the edge to become Marketing's Media Agency of the Year. Conflicts ... Bolden, says MediaCom has been instrumental in challenging the way GSK's marketing function views media ...
Media News: Man Utd signs up to stadium TV network
15 Dec 2004 | by Ben Bold
with European sides. MDM-TV was developed by Match Day Media in 2002. The company has received additional ...
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