08 Dec 2004
for advertiser marketing, the job, largely a programme promotion task with a modest £4m off-air media budget ...
a tour of media agencies and clients with a team including ITV celebrities Michael Parkinson and Ant ...
that ITV needs to build.
'It is moving in the right way in engaging with media strategists and clients ...
01 Dec 2004
of income. John Overend, joint managing director of Omnicom's media negotiations unit OPera, believes Five ...
the channel's owners - RTL, a subsidiary of German media group Bertelsmann, and Lord Hollick's United Business Media - appear more interested in recovering their existing investment by selling it. But at their £500m ...
26 Nov 2004
| by Jeremy Lee,
of some ordinary-looking letters on media agency doormats....negotiations season.
Since then, media owners and media agencies have been engaged in something of a phoney ...
of television audiences. Incidentally, five's owners, United Business Media and RTL, clearly think the opposite ...
19 Nov 2004
| by Ian Darby, ian.darby@haynet.com
most of an agency's 15 per cent media-owner commission on TV deals. Agencies, with media owners, should ...
in last Monday's Guardian media section. The article analysed outdoor's impressive second ...
by media, combined with the nagging pressure on agencies' bottom lines, has to make outdoor look like a ...
10 Nov 2004
-channel terms, and it has a strong brand identity.'
Bundling issue
Media agencies' enthusiasm will be curbed ...
10 Nov 2004
compete for the right to run the PSP include media publishing companies, and creative organisations, ITV ...
03 Nov 2004
It feels deeply embarrassing to have to issue a warning about the future of the BBC, but it is rapidly turning into a public duty.
29 Oct 2004
, the media owners are not daft enough to play along to the football authorities' tune.
...
20 Oct 2004
the commercial breaks.
Research released by media agency Starcom Motive - based on Sky+ usage in 500 homes ...
ads during live viewing, a figure that rises to 77% for recorded viewing. The agency's media director ...
,' he warns.
That said, Mark Wood, commercial director at Sky Media, stresses that Sky+ does not spell ...
06 Oct 2004
searches and transactions? Senior executives at media giant Time Warner certainly don't believe so.
Ofcom ...
content producer and commissioner, could come from current broadcasters (except the BBC), media companies ...