Search results for "Media

Showing 1 - 10 of 35 results

Sort results by: date | relevance

1 2 3 4

Search filters:

By Date

  • 2004 Remove filter

By Article Type

  • Analysis Remove publication filter

By Industry Sector

  • Media / Entertainment Remove filter

Click remove filters icon to remove filters

Clear this search

Add Search Filters:

By Publication

By Discipline

By Sector

Are two heads better than one?

for advertiser marketing, the job, largely a programme promotion task with a modest £4m off-air media budget ... a tour of media agencies and clients with a team including ITV celebrities Michael Parkinson and Ant ... that ITV needs to build. 'It is moving in the right way in engaging with media strategists and clients ...

Media Analysis: Digital failings threaten Five

of income. John Overend, joint managing director of Omnicom's media negotiations unit OPera, believes Five ... the channel's owners - RTL, a subsidiary of German media group Bertelsmann, and Lord Hollick's United Business Media - appear more interested in recovering their existing investment by selling it. But at their £500m ...

Media Perspective: Five looks lost and lonely now Channel 4 merger plan is off

of some ordinary-looking letters on media agency doormats....negotiations season. Since then, media owners and media agencies have been engaged in something of a phoney ... of television audiences. Incidentally, five's owners, United Business Media and RTL, clearly think the opposite ...

Media Perspective: Is high commission really what's behind the rise of outdoor?

most of an agency's 15 per cent media-owner commission on TV deals. Agencies, with media owners, should ... in last Monday's Guardian media section. The article analysed outdoor's impressive second ... by media, combined with the nagging pressure on agencies' bottom lines, has to make outdoor look like a ...

ITV returns to digital fray

-channel terms, and it has a strong brand identity.' Bundling issue Media agencies' enthusiasm will be curbed ...

Raymond Snoddy on media: C4 has strongest case for the public's £300m

compete for the right to run the PSP include media publishing companies, and creative organisations, ITV ...

Raymond Snoddy on media: BBC 'efficiency' cull of 6000 jobs is step too far

It feels deeply embarrassing to have to issue a warning about the future of the BBC, but it is rapidly turning into a public duty.

Perspective - Football authorities meet their match as nationals kick back

, the media owners are not daft enough to play along to the football authorities' tune. ...

Media Analysis: Advertisers face up to PVR threat

the commercial breaks. Research released by media agency Starcom Motive - based on Sky+ usage in 500 homes ... ads during live viewing, a figure that rises to 77% for recorded viewing. The agency's media director ... ,' he warns. That said, Mark Wood, commercial director at Sky Media, stresses that Sky+ does not spell ...

Raymond Snoddy on media: Ofcom is guilty of £300m moment of madness

searches and transactions? Senior executives at media giant Time Warner certainly don't believe so. Ofcom ... content producer and commissioner, could come from current broadcasters (except the BBC), media companies ...

1 2 3 4
 

Additional Information