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LONDON - MP3.com Europe has appointed ad2-one, the digital sales and marketing company with clients including Disney, Vizzavi and Easyjet, to secure advertising for its UK site, uk.MP3.com.
of theatres, has called a review of its 9m creative and media accounts. The review forms part ... by consolidating media into one agency. It will also examine ways of promoting CCE's theatrical and music ... followed a standard formula in marketing its properties, with similar creative and media consisting ...
director Rebecca Miskin to lead the youth brand into fresh media initiatives. Miskin's appointment as chief executive of the media division comes as the MOS plans to exploit its core assets of its ... 's a strong aspirational brand, but the different media elements of the business need to be pulled ...
Channel 4 is using guerrilla marketing to attract 16- to 24-year-olds to a new series of Passengers, its global youth culture programme. Youth marketing specialists 20:20 Promo have produced a battered-looking travel journal containing souvenirs such as phone numbers scrawled on cigarette packets,...
The Cinema Advertising Association (CAA) predicts that cinema admissions in 2002 will grow by 5% to 164 million, following admissions in January of 15 million - an increase of 29% year on year. The January total is the largest since 1972. The top five films of the month were The Lord of the...
Saga Radio, the West-Midlands radio station, is to bid for a London radio licence targeting four million people over the age of 50. The group, which provides insurance, financial services and holidays for the over-50s, hopes to grab the Liberty Radio licence and begin broadcasting on medium...
are used will also depend on how they measure up to the demands of media owners. Companies ... already provides. "The truth is that the paper diaries are very accurate." But for some media ... is a lone voice among media owners at present. But while speed of data is not a critical issue ...
Warren/Zenith Media 75 2 (2) McDonald's Leo Burnett/StarcomMotive 72 3 ... /Carat 68 5 (4) Disneyland Paris Leo Burnett/BBJ Media 67 6 (3) Sainsbury ... /MindShare 64 Special K 8 (-) Tesco Lowe/Initiative Media 59 ...
in its communications bill, and not focus soley on the public and media owners to the detriment...: "The needs of the advertising industry are not mutually exclusive from those of media owners ... to advertisers or the media owners." He added: "If we lose free-to-air TV, subscription TV will dominate ...
. Discussions on a potential merger started after the government mooted that changes in media ownership ...
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