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is running so late this year that several media buyers predict many 2003 TV ad deals may not be signed until.... The second broadcast director added that the stand-off could be good news for other media, such as press and radio, as advertisers begin to look for other ways of spending their media budgets. If you have ...
The shock resignation of Sly Bailey, IPC Media's chief executive, has stolen the thunder from a ... for 2003. One year after IPC Media was subsumed by the AOL Time Warner behemoth, cross-marketing deals ... the advertising was on air," she explains. IPC's TV and Satellite Week also developed a media first when it became ...
Carlton is to shut down its struggling digital film channel Carlton Cinema after failing to secure more distribution deals. The channel ran only on the cable platforms NTL and Telewest. According to the Independent Television Commission, its audience share in August was just 0.1%.
Five has earmarked an adspend of £350,000 to promote Dream Holiday Homes and is hunting a sponsor for the ten-part series, which airs from January 29 and will be presented by Carol Smillie. The sponsorship package, costing £270,000, will include opening and closing credits, break-bumpers and association...
UKTV is to name its lifestyle channel for digital terrestrial platform Freeview, UK Bright Ideas. The channel, expected to launch in February, will broadcast shows from the UK Food and UK Style channels such as Good Food Live, Second Helpings, and Gardens Unplugged. The company originally wanted to...
) Woolworths Bates UK/Zenith Media 73 2 (1) B Q Bates UK/Zenith Media 72 3= (4=) Argos Euro RSCG Wnek Gosper/MindShare 71 3 ... Publicis/Optimedia 29 20 - Batchelor Super Mother/Zenith Media ...
Indications are that the current economic cycle has bottomed out and that 2003 will see a 4% increase in media budgets and a 5% increase in marketing budgets, according to Billetts Media Consulting ... on media annually, has a customer base that covers 41% of the top 250 UK TV advertisers. It predicts ...
hearing recently? Prev Advertiser Agency/Media buyer % entry ... Mother/Media Planning Group 43 3 (11) Sainsbury's Abbott Mead Vickers BBDO/PHD 41 4 (4) BT Abbott Mead Vickers BBDO/Zenith Media 40 5 (8=) Virgin ...
for Culture, Media and Sport about the development of a co-ordinated marketing strategy to inform people how ... prompted a media outcry and eventual government intervention. Last week, the influential House of Commons ...
Chrysalis bought AM station LBC and sister FM news station News Direct from a media consortium for £23.5m in September. It plans to relaunch both stations on January 6, swapping LBC to the FM band and moving the rebranded rolling news station, LBC News 1152, to AM. Marketing director Steve Parkinson ...
