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RAJAR is to launch a host of developments next year to improve monitoring of radio services. Proposals include improved targeting of research samples.
Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign for the forthcoming film Ocean's Eleven is running simultaneously in the UK, Germany, Italy, Spain...
, the web-based bulletin board for media agencies. Media is by Equinox. ...
Absolute Radio UK, a company formed by a joint venture between Absolute Radio International, Ulster TV and Eurocast, has launched with plans to become a 'major force' in UK radio. It is bidding for the East Midlands FM licence as 106.6 Jump FM.
British Airways has teamed up with Galaxy 102 FM for a week-long promotion designed to tempt tourists back to New York. The station will offer listeners the chance to win trips with British Airways Holidays.
/Walker Media 69 5= (2) Boots J Walter Thompson/MindShare 67 5 ... & Saatchi/Zenith Media 66 8 - Andrex J Walter Thompson/MindShare 61 ... &C Saatchi/Walker Media 45 12= - Debenhams WCRS ...
recession, advertisers will put increased pressure on agencies and media owners to prove the value of every ... totalled every Adwatch mention for creative agencies and media buyers to create mini-leagues for the top ... are getting more powerful by the year. Despite cautiously optimistic forecasts from some media agencies ...
also unveiled AOL-Time Warner as an official partner. AOL will explore a number of media ...
When Channel 4 wheeled its new leader in front of the media pack last week, he looked ... and we're mapping out our core values through new media. We need to embrace technologies and keep evolving and expanding the media space." One senior C4 executive believes he will be very pro ...
subsidiary of Thailand's biggest media group BEC World Public....Management, the holding company for Virgin's Asian media, telecoms and retail investments. It also ...
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