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Case study: Time Out secures freedom of the city

, multi-platform media product would be to radically change the magazine distribution. Time Out had ... Objectives To show the media and advertising communities that Time Out is an innovative, growing ... free title to trade and business media with a series of exclusives and interviews with editor Tim ...

Charlotte Oates, DMG Media

Position: marketing and communications manager, DMG Media Date of Birth: 21/02/1990 View Charlotte's profile on LinkedIn Working within the new ventures division of DMG Media, the consumer-media business of DMGT, with joint responsibility for the team s marketing and development budget ...

Alex Packham, Now TV

Position: social media manager, NOW TV (BSkyB) Date of Birth: 28/02/1990 View Alex ... seasoned social-media expert, he previously oversaw social-media strategy at Odeon cinemas. Describes ... : Are there any trends or new media platforms you believe are overrated? A: Location-based marketing ...

Arron Child, Microsoft

, and passionate. Q: Are there any trends or new media platforms you believe are overrated? A: Vine, but I ... changing the media channels you use to better reach your consumers? A: We recently created a campaign ...

Reputation survey: Public regard for BBC undermined by Savile scandal

, although it remains the media organisation with the best reputation...The BBC has suffered long term damage to its reputation following the Jimmy Savile scandal, according to the latest PRWeek /One-Poll reputation survey. While the BBC remains the media org-anisation with the best overall reputation, it has lost support. Only 23 per cent of respondents chose the broadcaster ...

Do you know your CEO? The eight essential leadership skills

to follow a visionary.' Neil Berkett, CEO, Virgin Media (right) 'The notion of a visionary has been ... that you understand the power of social media. If you want to win your customers' faith, you have to go ... with no complaints from stakeholders, the media or, ultimately, customers. While investigating the issue of pay ...

The five rules of social media management

Brands need to do more to embrace social media across their business functions, writes David Benady....Marketers are learning that social media is far more than a sales tool. The big gains ... generated by social media has nothing to do with marketing, but lies in embedding its use across businesses ... the belief that amassing Likes on Facebook, followers on Twitter and clicks on other social-media platforms ...

Campaign case study: Brandon generates interest in Explorer 9

and people s involvement was distributed via social media. To involve the audience, content was crowd ... the opportunity to play Brandon s animated girlfriend via social networks, including Facebook. Media briefings ... was premiered to the media, bloggers, contributors and competition winners at a disused warehouse that simulated ...

Campaign case study: Youngsters wowed by C4's Utopia series

Channel 4 wanted to raise awareness and support on social media from TV journalists and cultural...2013 Budget 3,500 Objectives To create a campaign with social media viral potential ... from research of social media profiles, and in some cases, extremely open Twitter and Instagram streams ... , EdenCancan Given Utopia s subject matter and the target audience, social media were definitely the right ...

Pause, observe and take decisive action in the social universe

is true for social media. Savvy organisations, such as Dell with its Social Media Command Centre ... -paced world of social media? Graham Oakes is a technology consultant. He can be contacted via www ...

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