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Amy Kean, director of social media, Havas Media Why I like this For some reason, a cinema audience will laugh at the most mundane of ads. I've never quite got my head around it I'm pretty sure they wouldn't laugh at an ad at home. Because of this irrational pet peeve of mine, I approach my cinema ...
of the footage. The low-tech production values were entirely in keeping with the media environment ... the campaign spans the physical world, the online community, the offline media and Hollywood so seamlessly ...
