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AOL launches marketing campaign for HuffPo UK launch

). It will focus on UK content but also links to material on the US portal. AOL is claiming a media first ... across the UK. The campaign has been created by MBA and the media was bought by Total Media ...

Pizza Hut launches A-Team pizza campaign

Pizza Hut has launched a digital media campaign and themed pizzas to promote its tie with summer...targeted and behaviorally targeted media to engage the appropriate consumers and sell pizzas. Murray ...

Homebase to launch TV campaign featuring Acorns Children's Hospice

, which previously included the transformation of Carlisle station in February. Media planning ...

Mediasense hires first head of digital

Mediasense, the media consultancy set up by Andy Pearch of Billetts and Aegis' Graham Brown, has.... It has since instructed pitches for the 80m Lloyds media account and the 5m Invesco media brief ... performance in digital channels. It's a great time to join them and I'm looking forward to putting new media ...

Maxus names Snowdon as worldwide marketing director

commitment to building the Maxus brand with clients, new business prospects, pitch consultants, and the media ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

ads will be supported by activity across other media, including press and online John O ... directed by Vaughan Arnell and the media was bought by Walker Media. ...

Making print and digital work together profitably: paywalls and politics

Ben Greenish, managing director, Press Holdings Media Group - What is your model for charging for your online and print content? The Spectator print product has always been a paid-for magazine available through both subscription and newsstand purchase. Until recently, the magazine had also been ...

Smith takes executive chairman role at RAB

Harrison. Over the past 25 years, Smith has worked across radio, TV, media agencies and, most recently, as an independent media consultant. Harrison said: Linda has a proven track record and her knowledge and experience across the radio and media world will be of huge benefit to the RAB. As the chief executive of Starcom ...

OMD UK lands Sony digital media account

LONDON - Sony Electronics has con­solidated its UK media account into OMD UK, by adding its £3...will cover digital strategy, buying and social media across Sony's range of electronics products ... that saw the agency plan both online and offline media. The UK media consolidation follows Sony's recent ...

MPG on alert as De Agostini calls pan-Euro media review

LONDON- De Agostini, the part-works publisher, is reviewing its media planning and buying account...The business includes the 8m UK account, currently handled by MPG, and the publisher's media in five other European markets. MPG is defending the business against five undisclosed competing ... of Italy. MPG won De Agostini's UK media in February 2006, beating the previous incumbent, MediaCom, in a ...

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