Amazon has moved its global media account into Interpublic Group agency Initiative, after a final...-based Amazon spent 11.8m on media in the UK in the year to September 2012, according to Nielsen. Of its UK media spend, 10.7m was used to promote its Kindle tablet.
Mindshare worked with Amazon in five European markets and on offline-only media in the US.
A third Group M agency, MEC, handles the brand ...
Steve Hatch, chief executive of MEC, and Linda Grant, managing director of DMG Media free division...The pair will be joined by more than 60 leaders from the UK s media owners, media agencies ...
of the Year, Media Idea, Media Brand of the Year and Rising Star. Grant said she is "delighted" to be involved and Hatch said he was "very proud to be co-chairing with Linda and celebrating media's most ...
branches in a deal reported to be worth 50 million.
Hilco awarded the media planning and buying account ...
launch of Les Miserables kicked off over the weekend.
HMV spent 5.9 million on media in the UK ...
into the new HMV, so having the right media agency is of vital importance. The7stars has extensive experience ...
was acquired by Bauer Media in February 2013. The station reached 896,000 listeners across the UK, up 4.1% year ...
global media planning and buying account....s inaccurate portrayal of women s periods.
The media pitch follows a review of SCA s global creative roster ...
global media agencies as of 2014 to better utilise economies of scale and to align our brand communication, having a more consistent and integrated media approach." ...
This week, Emy Rumble-Mettle, director at media recruitment agency Lipton Fleming, divulges her...time I get to indulge my social media addiction. I check my calendar (as if anything has changed since ...
glance via Twitter, Facebook and Linkedin, ultimately getting my dose of media industry news. I can then snooze until 7.30 am which is a rare treat.
Tuesday
5.00am Social media catch-up done, I tiptoe out ...
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media...The decision to split the account is the result of a worldwide media review, for which pitches ...
its pitch from the Paris office.
Havas Media Group has worked with Korean carmaker Hyundai ...
on the news.
Last week, Campaign reported Pedro Avery had been promoted to chief executive of Arena Media ...
An ad promoting an offer for Immediate Media's Olive magazine has been banned by the ASA because...came across, which was priced at 34.50 and came without the mug.
In response, Immediate Media said ...
.
The ASA warned Immediate Media to ensure its subscription offers and prices were clear to consumers ...
to navigate through other options.
An Immediate Media spokesman said: "Although we will obviously uphold ...
ESI Media, the commercial team for the London Evening Standard, Independent, i, Independent
Marc Mendoza is to stay on at Havas Media group as chairman following the promotion of Paul...Mendoza has been with the agency, formerly known as MPG Media Contacts, for more than 26 years ...
ve watched Paul develop for 17 years. He's got the full suite of skills required for today s media ...
role as UK chairman."
Havas Media, now positioned around its Meaningful Brands proposition ...