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Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game

16 May 2013 | by Louise Ridley

Tweet and Shoot' is a global social media campaign for French Open sponsor BNP Paribas, created by We Are Social. On 23 May, three days before the 2013 French Open competition begins, fans ... website. A group of 40 VIP Twitter Trainers will be selected from BNP Paribas social media communities ...

HSBC "legendary journey" by JWT London

10 May 2013

. It was created by Axel Chaldecott and directed by Dom Nic through Outsider. Media was handled by Mindshare. ...

UKTV widens Really's appeal to men

10 May 2013 | by Maisie McCabe

Since Really launched on Freeview in summer 2011 the channel s audience has grown by 30% across all platforms. The new on-air look aims to bring the channel to life and change viewers perspectives. Kelly Denyard, the marketing manager of Really at UKTV, led the changes. She worked with Red Bee Media ...

Blinkbox campaign targets LoveFilm Instant and Netflix

03 May 2013 | by Maisie McCabe

and watches a film through Blinkbox. The campaign was planned and bought by Arena Media and will include video-on-demand, press, outdoor and online activity. Promotion will include owned media, including email ...

AOL continues to bet on video with Be On

02 May 2013

Not too long ago, AOL s future looked bleak. One of the original internet titans, many assumed it was living on borrowed time after its nine-year marriage to Time Warner forged through the biggest media ... primarily as a media company, with a strategy based on content and international expansion. It s early days ...

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

run across multiple devices using its Screens service and a rich-media offering called Genie, while ...

PRWeek TV: BBC examines comms staffing for future crises

29 Apr 2013 | by John Owens

of the Savile scrutiny. A lack of engagement with the media by senior management was also identified ...

Arena and Posterscope lead Planning Awards

25 Apr 2013

Arena Media and Posterscope have scooped the Grand Prize at this year's Clear Channel Outdoor...for London, with Walker Media. Kinetic, Mindshare and Grand Visual won Best Use of Innovation in Outdoor ...

Evian launches global Baby & Me campaign

19 Apr 2013 | by Louise Ridley

and media planning, while Havas Media International handled media buying. The art director for Baby Me ...

Sky and Virgin get YouView ads banned

17 Apr 2013 | by Maisie McCabe

BSkyB and Virgin Media have had two ads for the rival internet TV service YouView banned for making...However, although Sky and Virgin Media were successful in getting a TV spot and press ad banned, complaints about a further two ads were dismissed by the ad watchdog, the Advertising Standards Authority ... on TV in the next few months. Virgin Media also complained that the TV ad s claim that YouView ...

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