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Royal Navy seeks digital agency

22 Dec 2009 | by Joe Thomas

using digital channels such as mobile, social media and search. COI Interactive Services said: 'Digital ... and various social media channels that are key to their audiences.' The Royal Navy launched a new campaign ...

Opinion: Brands jostle for attention at Copenhagen climate change summit

17 Dec 2009 | by Arlo Brady

' - whilst media attention focused on the political wrangling taking place behind closed doors ...

YouTube bans NHS video of drunk girl urinating in street

17 Dec 2009 | by Joe Thomas

and was also distributed to local media as part of a 25,000 media campaign. Alison Pritchard, from ...

Noisy TV ads face ire of US politicians

17 Dec 2009 | by Daniel Farey-Jones

the media regulator to police 'excessively noisy or strident' advertisements....of the US legislation. Conservative MP Phillip Davies, who sits on the media select committee, told ... , before we have a situation where a law is passed on it." Media regulator Ofcom shares responsibilities ...

'Commercialisation of childhood' report could lead to ad lessons in school

15 Dec 2009 | by Daniel Farey-Jones

LONDON - The Government is considering educating all schoolchildren in media literacy following.... But it raised specific concerns including "potential deception and threats to privacy" as a result of new media ... Balls, the schools secretary, said yesterday that media literacy could be placed on the national curriculum. The report is supportive of the idea of more media literacy eduction but qualifies ...

MPs set to call for alcohol sponsorship curbs

14 Dec 2009 | by Staff

report accuses the Department of Culture, Media and Sport of extraordinary naivety over the introduction ...

Neil Martinson: Impact of bought, owned and earned media in advertising

10 Dec 2009 | by Neil Martinson

, owned and earned media is now entering the fray. The pitch being made is that social networks are a new ... and, inevitably, the buying decisions. But is this new and what does "owned and earned media" mean ... our space. This may be in media channels that are as diverse as consumers, or moving from opinion ...

WWF offers free penguin documentary to lure potential donors

10 Dec 2009 | by Daniel Farey-Jones

In a campaign planned by its digital media agency i-level, WWF has tied up with online video service Blinkbox.com . The film will be available exclusively online for a month from today at a special microsite, Blinkbox.com/wwf . Oliver Newton, head of emerging platforms at i-level, said charities needed ...

Oxfam creates comms director post ahead of private sector blitz.

10 Dec 2009 | by Kate Magee

The NGO wants to step up communications with the private sector, and bring its digital and media ... between brand advertising, digital and media. Oxfam has created a director of comms role to oversee ... of four posts: head of media Sam Barratt, director of brand and communications Julie Wood and head ...

Taking Action ... Stop Climate Chaos Coalition vs UK Government

10 Dec 2009 | by Kate Magee

protesters to 10 Downing Street to hear their demands. How did the media cover it? The protest was covered by broadcast (Sky, BBC, Channel 4) and print media. BBCNews.co.uk said the police did ...

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