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Neil Martinson: Impact of bought, owned and earned media in advertising

10 Dec 2009 | by Neil Martinson

, owned and earned media is now entering the fray. The pitch being made is that social networks are a new ... and, inevitably, the buying decisions. But is this new and what does "owned and earned media" mean ... our space. This may be in media channels that are as diverse as consumers, or moving from opinion ...

National Childbirth Trust hires Amazon PR to raise profile on social issues

08 Dec 2009 | by Kate Magee

to parenting. The agency will be working with the charity to develop a range of proactive media packages ...

The Public Sector Week

02 Dec 2009 | by Matt Cartmell

and manufacturing sector, has appointed Bottle PR to raise its profile in the sector with national media ...

Scottish Natural Heritage hires The Big Partnership for awareness drive

01 Dec 2009 | by Gemma O'Reilly

and broadcast media. SNH press and PR manager Calum MacFarlane said: 'We have a vital role to play in helping ... -house team to complement and add value to ongoing activities and provide support to fully maximise media ...

British Red Cross calls in Bright Young Things Comms for HIV brief

30 Nov 2009 | by Kate Magee

The agency has been called in for a month-long programme to promote a viral, which was created by Red Bee Media and features TV presenter Konnie Huq. Bright Young Things Communications has been ... be targeting key blogs. The British Red Cross s in-house team is also managing a wider media campaign, focused ...

Focus On...The United Arab Emirates

27 Nov 2009 | by Arun Sudhaman

as it navigates an ambitious series of projects. Influence TV and press remain the dominant media in the UAE ... international media outlets include the Financial Times and CNN, both of which are headquartered in Abu Dhabi ... Robinson. They will use the Arabic-language media for context.' A large and fast-growing youth segment ...

The Public Sector Week

27 Nov 2009 | by Matt Cartmell

agencies Marvellous and Glue. Media Moguls has successfully held on to the account for the Careers Advice ... from black and minority ethnic (BME) groups. Media Moguls has held the account for three years, since ...

National Autistic Society to continue campaigning despite Gary McKinnon decision

27 Nov 2009 | by Kate Magee

lawyers this morning to put together a plan of action and media strategy. The reason we got involved ... suggest,' said head of PR and media Suzi Browne. It's a hidden disability, so it can be overlooked ...

Ogilvy PR London wins Elephant Family brief for fundraising campaign

20 Nov 2009 | by Matt Cartmell

Ogilvy PR s consumer marketing team will provide strategic counsel, creative programme development and media relations support to the in-house PR team as they prepare for a celebrity Elephant Parade launch in summer 2010. Elephant Parade will see more than 250 brightly painted fibreglass elephants appear ...

BBC publishes salaries of top 100 decision-makers on website

12 Nov 2009 | by Matt Cartmell

that the media would highlight the figures. We are not doing this for a short-term fix. The longer ...

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