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Noisy TV ads face ire of US politicians

the media regulator to police 'excessively noisy or strident' advertisements....of the US legislation. Conservative MP Phillip Davies, who sits on the media select committee, told ... , before we have a situation where a law is passed on it." Media regulator Ofcom shares responsibilities ...

'Commercialisation of childhood' report could lead to ad lessons in school

LONDON - The Government is considering educating all schoolchildren in media literacy following.... But it raised specific concerns including "potential deception and threats to privacy" as a result of new media ... Balls, the schools secretary, said yesterday that media literacy could be placed on the national curriculum. The report is supportive of the idea of more media literacy eduction but qualifies ...

WWF offers free penguin documentary to lure potential donors

In a campaign planned by its digital media agency i-level, WWF has tied up with online video service Blinkbox.com . The film will be available exclusively online for a month from today at a special microsite, Blinkbox.com/wwf . Oliver Newton, head of emerging platforms at i-level, said charities needed ...

ActionAid appoints retained social media agency

social media agency....We Are Social won the brief after a three-way pitch. Work starts with an audit of how people currently talk about hunger-related issues in social media, before developing specific campaigns ... , digital engagement manager at ActionAid, said: "As social media is becoming the focus of many people ...

Baby Creative seeks to simplify climate change issues with YouTube film

of the media coverage". Baby Creative is behind the recent series of TV ads featuring children telling ...

Two-thirds of UK's leading brands must do better on carbon emissions, report finds

receiving top ranking. Rachael Stilwell, publishing director at Haymarket Brand Media, said: "For brands ...

Football themed quit-smoking site attracts 1,500 sign-ups

on the campaign, led by integrated agency Kitcatt Nohr. Digital activity was handled by Reading Room. Media ...

Marketing to engage today's digitally-savvy youth market

social media, creating viral content and getting the tone right to interact credibly with the youth ...

Anton Ezer joins Kindred as creative director

LONDON - Integrated agency Kindred has hired Red Bee Media's Anton Ezer as creative director.

Channel 4 News turns to crowdsourcing for new website

relationships to investigate. Vicky Taylor, commissioning editor at Channel 4 New Media, said: "Our ultimate ... source site was created by TUI Interactive Media. ...

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