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Campaigns Showcase: Food & Drink - Focus PR - Bourbon launch is a hive of activity

14 Dec 2012 | by John Owens

fewer than seven weeks to pull off a high-profile and creative launch event for trade, media ... for media use before the launch, so Focus set up a teaser photoshoot. Two free runners dressed as beekeepers ... to the music in the bar. Trade media were invited into the hive ahead of the opening to give journalists a ...

Campaigns Showcase: Public Sector - Lava - Childminders lap up free milk

14 Dec 2012

awareness of the Government's free milk scheme through social media channels including Facebook, Twitter ... and influencers on social media. ...

Taxing issues for marketing as brand trust is called into question

06 Dec 2012 | by Jane Bainbridge

; and media empires such as News International are now facing the fallout from the Leveson report ... -satisfaction score, according to social media agency Yomego, fell dramatically from mid-October, when it emerged ... it is sustained depends on how long the issue remains in the media spotlight, how the brand reacts and how many ...

Food & Drink: Bourbon launch is a hive of activity

06 Dec 2012 | by John Owens

-profile and creative launch event for trade, media and consumers...., which would be open for two days only. No brand material was available for media use before ... in the bar. Trade media were invited into the hive ahead of the official opening to give journalists a ... and evaluation The pre-event imagery was picked up by 14 media outlets including Time Out, cosmopolitan ...

Food & Drink: Organic is naturally the best choice

22 Nov 2012 | by John Owens

organic food to thrash out the issue in front of invited media. The debate was hosted by John Craven ... was raised by using existing media contacts to place recipes from an OTB cookbook into consumer, cookery and women's titles. Media partnerships were formed with Mumsnet and Tesco. Measurement and evaluation ...

Campaign Media Awards 2012 - Best Alcoholic Drinks Campaign: Gordon's

22 Nov 2012

on creating a new media channel in theatres.

Campaign Media Awards 2012 - Best Grocery, Soft Drinks & Household Campaign: Dolmio

22 Nov 2012

MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.

CSR: Ambu-lunch serves up healthy options

22 Nov 2012 | by John Owens

, Celebrity MasterChef winner and healthy eating champion. Media were invited and chefs served two dishes ...

Coca Cola's Zoe Howorth: No room for 'empty 2013'

15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith

and The Wanted sharing content through their own social-media channels. The 'Finale' video was viewed 577 ... brand or media plan is built on this ethos. 'The 70% is what we know works - we've done it before, we ... different media channels and consumer touchpoints, in comparison with about eight when it sponsored ...

The Right Track

15 Nov 2012

is essential. Every brand makes a noise, has its soundtrack. Ads need music like they need media ...

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