will be the focus, whether it is working with the media or direct with retailers and helping them drive consumers ...
17 Dec 2012
| by Nicola Kemp
Thanks to social media, marketing mishaps can now go viral with a single touch. Some of the world.... McDStories: When a hashtag becomes a bashtag
The past 12 months have been littered with social-media ...
projectile vomit his food all over the restaurant during a 6th grade trip'.
Social media has a powerful ...
has taught marketers and media commentators anything, it is that social media engenders a mob ...
Maxus has won the £21m media planning and buying account for Associated British Foods' grocery arm...will transfer to Maxus from 1 March 2013.
The WPP agency will now take control of media planning and buying ...
in relation to digital media channels in particular.
"We were also impressed with how Maxus recognised ...
and JWT London.
The creative roster is unaffected by the awarding of the media account.
Follow ...
Diffusion will raise brand awareness and drive sign-ups to the service, which aims to make it easy for people to cook tasty and healthy meals at home.
The agency will create an integrated campaign across traditional and social media to target time-poor professionals and families. Diffusion will also produce ...
14 Dec 2012
| by John Owens
fewer than seven weeks to pull off a high-profile and
creative launch event for trade, media ...
for media use before the launch, so
Focus set up a teaser photoshoot. Two free runners dressed as beekeepers ...
to the music in the bar. Trade media were invited into the hive ahead of the opening to give
journalists a ...
14 Dec 2012
awareness of the Government's free milk scheme through
social media channels including Facebook, Twitter ...
and
influencers on social media. ...
cakes from outdoor media sites for the festive period, following a successful run earlier this year....The Premier Foods-owned brand is supporting the Mr Kipling Christmas range with its "Cake-to-go" marketing activity . 20 six-sheet poster sites around the UK will be turned into cake dispensers.
Creative work to support the Christmas range has been executed by JWT, with the media campaign planned ...
Prosek, as used in the previous ad campaign. UM is handling the media planning and buying.
The ad ...
the fantastic range of products to new customers in a cost-effective way, all with social media at the heart ...
.
There is also an opportunity to share the messages on social media channels, including Twitter, Pinterest ...