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Total yoghurt unveils January ad push

of swing music. The campaign, bought by Total Media, will run on Channel 4, ITV Channels and Sky Network from 9 January through to 4 March. It will be supported with online activity and social media. Emma ...

Chambord readies debut outdoor activity

,000 adults. It will air 136 times on New Year's Eve with 19.3 million media impressions. The activity ... 2012." The media space was bought directly through the Mayor of London's office. ...

Social video explodes as brands 'become friends' with consumers

the indisputable fact that social media has revolutionised what, why and how brands communicate with their audience ...

The Annual 2011: Top 10 radio ads

is across all media environments. Agency: VCCP Writers: Javier Romartinez, Matt Lyodd Agency ...

Review of the Year: Top 10 marketing mishaps in 2011

rumbled after being hired by Facebook to pitch anti-Google stories to the media. 9. LITTLEWOODS STEALS ... 't exist, the ASA said it won't be investigating. Hundreds of consumers also attacked the ad on social-media ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

Watchers campaign will be supported by local marketing and a social media campaign, including the launch ...

Review of the Year: Top 10 marketing moments of 2011

to ditch its flagship Super Bowl spot in favour of digital media. The brand said it was creating a ... on social media is here to stay. 6. AMAZON IGNITES KINDLE FIRE Amazon's long-awaited answer ... of strategic blunders, mismanagement and a stark warning about fickle user behaviour in digital media ...

Marketing's Top 10 Quotes of the Year

NIGEL GILBERT - Chief marketing officer, Virgin Media. September 'I looked at the decision to bring in an integrated agency. We don't need the agency to be integrated, we'll do that.' DARYL FIELDING - Vice-president of marketing, Europe, Kraft Foods (on calling agency pitches). August 'No one ...

Campaign Viral Chart: Coke ad holds on to top spot

projection' by Mission Media 163,085 shares this week All time: 428,174 shares ...

Glacéau vitaminwater launches festive Facebook campaign with Jessie J

media campaign featuring singer Jessie J....media agency, Jam. It will be live for seven days and will feature a new video of the star produced ...

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