consumers that Creme Egg is only available for a limited time in the run-up to Easter. Digital media sites ...
' themselves by taking part in an interactive game. PHD handles media planning and buying. Phil Rumbol ...
19 Dec 2008
| by Gemma Charles
LONDON - Kellogg has appointed Carat to handle its European media buying business following a pitch...The cereal giant has made the move as part of a plan to exploit softening media markets across Europe. MindShare held the UK account. The appointment we are announcing today will allow us to strongly focus our media buying and negotiations across our European business,' said Greg Economos, vice ...
19 Dec 2008
| by Staff
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European...The two media agencies went head-to-head on the pitch, which was called earlier this year. Mindshare had held the account, worth an estimated 300 million for the past eight years. Greg Economos, the vice-president, marketing and innovation, Kellogg Europe, said: "It was a difficult decision, and we ...
18 Dec 2008
| by Staff
The national outdoor campaign, titled 'Christmas Sparkle', is running in major cities and towns throughout the UK created by ad agency Young Euro RSCG in Dublin with media planning and buying handled by MPG. The ads will appear at bus shelters in busy shopping areas, reminding people that Magners cider ...
that tastes good and does you good." Media planning and buying has been handled by PHD Rocket. ...
17 Dec 2008
| by Staff
The brand will run a radio and press campaign from 1 January with the strapline 'The Horlicks way to end your day', supported by an on-pack promotion offering free subscriptions to IPC Media titles. The work is aimed at consumers aged over 35 and has been created by Billington Cartmell. ...
17 Dec 2008
| by Gemma Charles
members to its invitation-only entrepreneurs' network, the Courvoisier Future 500 Network, through a media ...
17 Dec 2008
| by Gail Kemp
highest recall in any single week. The figures also reveal which advertising and media agencies have had ...
place from last year, thanks to a 10m increase in its TV spend, according to data from Nielsen Media ...
, was just one mention above third-placed McCann Erickson. Competition was equally intense among the media ...
17 Dec 2008
| by Nicola Clark
economists have criticised the media for its negative agenda, and some have accused companies of using ...
on victory night that read, 'All of this happened because of you', the impact of new media on his historic victory was cemented. Media: Staying in - the new going out While agencies reported that TV ...
the rapid growth of new media and communication approaches opens a new promising era. "This partnership ...