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NEW MEDIA: Bestfoods launches 'festive advice' site

21 Dec 2000 | by BEN ROSIER

by a Bestfoods in-house team and the London office of new media house BlueWave. In-house activity ...

Diageo the favourite to win Seagram drinks portfolio

18 Dec 2000 | by Claire Billings

in media giant Vivendi Universal, tried to encourage Bacardi to increase its bid in order to get a higher ...

Starcom wins $800m Kraft media business

15 Dec 2000 | by Camilla Palmer

Food giant Kraft is understood to have consolidated its 800m North American media planning...American media planning and buying account into Starcom MediaVest, the media buying arm of B|Com3 ... Group-owned MindShare, and True North’s media agency TN Media. Starcom already handles national US TV ... its media planning and buying activities for both its US and Canadian operations, and made it clear ...

DIARY: Inflated media spend claims fail to impress the Campaign hacks

15 Dec 2000

to exaggerating with gusto about their planned media spend. But beware, our gatekeeper is now able to spot ... later, when CIA demanded to be credited with the media win, it put the value at pounds 1.2 million ... . It claimed Vogue.com was worth pounds 4 million - but its media agency, Manning Gottlieb Media, put the spend ...

NEW MEDIA BRIEFS

14 Dec 2000

Tennent s, Scotland s biggest lager brand, has appointed Dowcarter to develop a music-focused web site, set to launch at the end of January. The site, at redT.co.uk, will tie-in with Tennent s sponsorship of live music events such as T in the Park and T on the Fringe. The site is intended to recruit...

CAREERS: Company CV - Walkers

14 Dec 2000

Campbell, VP of marketing Advertising agency Abbott Mead Vickers BBDO Media buyer MediaVest ...

Wins in 2000 will protect Aegis from ad slow-down

08 Dec 2000

Aegis Group, which owns the Carat media buying network, claims the 1.85bn in new advertising...LONDON (Brand Republic) – Aegis Group, which owns the Carat media buying network, claims the 1.85bn in new advertising contracts won in the first 10 months of 2000 will protect it from the slowdown ... each year in European media. A spokesman for Aegis said: “The group expects to continue to increase ...

CLOSE-UP: LIVE ISSUE/UNILEVER REVIEW - Advertising next target in Unilever efficiency drive. Five networks do battle for Unilever's 'master brands'. Jeremy White investigates

08 Dec 2000 | by JEREMY WHITE

at its advertising and media. Scary stuff. Last week, Unilever awarded MindShare its entire US media work - worth dollars 700 million. MindShare pitched against two other incumbents, Initiative Media Worldwide and Optimum Media Direction, in a review that followed quickly from the company s simplification ...

AMV BBDO wins pounds 4m Orbit assignment in Wrigley's ad review

08 Dec 2000 | by JOHN TYLEE

double when the brand returns to TV with new advertising early next year. Media buying on the account ...

NEW MEDIA: Briefs

07 Dec 2000

The Ha!Ha! Bar & Canteen Group is launching a web site to provide information on the chain and its branches, as well as offering its range of snacks and sauces for sale. Products include hot chilli crackers, honeyed nuts and yellow devil sauce. The site will be based at hahaonline.co.uk.

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