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Seagram in search for shop to handle pounds 2m Morgan’s task

25 Sep 1998 | by EMMA HALL

Seagram, the international drinks giant, is talking to agencies about its pounds 2 million Captain Morgan s Spiced Rum advertising account. At least four creative agencies have been approached about pitching for a place on the lucrative Seagram roster. Media, which is held by New PHD ...

DMB&B brings fun to Mars television spots

25 Sep 1998 | by MAIRI CLARK

execution rolling out across Europe in the next few months. Media buying is handled by MediaVest. ...

REVIEW: Marketing and advertising news in the week’s press

25 Sep 1998 | by Our Parliamentary correspondent

three-way investment would create a media venture linking the German group s operation with Murdoch ...

PRIVATE VIEW

25 Sep 1998 | by BILLY MAWHINNEY, a creative director at

Client: Rod Connors, marketing manager Brief: Tell Lynx s core seduction story in a fresh media format ...

MEDIA: Doh! Domino’s

24 Sep 1998 | by ANNE-MARIE CRAWFORD

Pizza delivery company Domino s Pizza is to renew its sponsorship of The Simpsons on Sky One for a further year.

MEDIA CASE STUDY: JOHN SMITH’S

24 Sep 1998 | by RAYMOND SNODDY

we have to expand the media we use. We can now do this with one voice, he says. A 20 ft cut ...

Wadworth press push

24 Sep 1998 | by LISA CAMPBELL

, created by Lowe Howard-Spink with media buying by Motive, will have the endline Brewed for beer lovers...Whitbread Beer Company is to launch a pounds 3.5m press campaign for Wadworth 6X. The campaign, created by Lowe Howard-Spink with media buying by Motive, will have the endline Brewed for beer lovers by beer lovers and will break in October issues of titles including GQ and FHM. ...

MARKETING MIX: That was the week that was

24 Sep 1998 | by TIM AMBLER

15 years ago: Oxo puts pounds 5m behind J Walter Thompson s new family campaign which it describes as a soap opera for the 80s . 10 years ago: A leaked Nestle document shows that UK advertisers have been talking about banding together to fend off the threat of centralised media buying ...

STOP PRESS

24 Sep 1998 | by BINNUR BEYAZTAS

, through Saatchi s version, The Look. It will be advertised through TBWA GGT Simons Palmer with media ...

ADWATCH: Comedy helping Uncle Ben’s - A series of humorous ads, promoting a range of Uncle Ben’s sauces, has been a recipe for ensuring the brand’s success. Robert McLuhan reports

24 Sep 1998 | by ROBERT MCLUHAN

s Home Pride with 16%. Master Foods is spending pounds 6m this year on its Uncle Ben s media ...

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