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MEDIA: HEADLINER; The beer expert with much to live up to at the Media Centre

15 Dec 1995 | by JOHN OWEN

John Owen considers Nick Theakstone s importance to the Courage media task...John Owen considers Nick Theakstone s importance to the Courage media task As he celebrates wrapping up the pounds 30 million Scottish Courage media centralisation task for the Media ... afterwards, the Media Centre - ironically the place that Anheuser-Busch had moved from in the UK - picked ...

INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

15 Dec 1995 | by JOHN OWEN

Rael Fenchurch, the agency s head of new media, created what he calls a Web depository ...

MARKETING FOCUS: Adwatch of the year

14 Dec 1995 | by GAIL KEMP

and Shoulders Saatchi Saatchi/P Media 788 10 Kellogg s Cornflakes J Walter ... Lowe Howard-Spink 488 14 Walkers Crisps BMP DDB Needham/The Media Centre 424 15 Direct Line Insurance TBWA/The Media Business 349 16 Burger ...

ADVERTISING: Alcohol faces rap if it goes over the limit

14 Dec 1995 | by ROS SNOWDON

industry appears to be in failing to distinguish between specialist and public media. Children ... of Maiden Roadside, argues that it is not the media owner s role to be a censor. We don t see copies ...

NEWS: Media Centre nets Scottish Courage pooled task

08 Dec 1995 | by EMMA HALL

The Media Centre has wrapped up the entire pounds 30 million-plus Scottish Cour-age portfolio...The Media Centre has wrapped up the entire pounds 30 million-plus Scottish Cour-age portfolio by landing the media for all pounds 6 million worth of Scottish and Newcastle brands. The latest appointment covers media planning and buying across major brands such as Becks, Newcastle Brown Ale ...

INTEGRATED: PICK OF THE MONTH IN ASSOCIATION WITH ROYAL MAIL

08 Dec 1995 | by JOHN OWEN

Creative consistency and innovative media buying have put Hooch ahead of its rivals, John Owen...Creative consistency and innovative media buying have put Hooch ahead of its rivals, John Owen says It s hard to remember where I first heard about Hooch. Was it the point- of-sale material in my local pub, the flyposter-style blitz of Oxford Circus tube station, or was it by word of mouth ...

INTEGRATED: PORTFOLIO; John Mundy

08 Dec 1995 | by MICHELE MARTIN

around for years. If integration means applying an idea to a range of media, then I ve been in it since...John Mundy, who started out at the Creative Business, is convinced that integration has been around for years. If integration means applying an idea to a range of media, then I ve been in it since the early 70s, he says. Recently appointed as the creative director of the relationship ...

MARKETING MIX: Unchanged duty raises spirits

08 Dec 1995

Ken and to the wonders of precision media targeting. ...

MEDIA: MEDIA CHOICE

01 Dec 1995 | by MARTIN HEATON-COOPER

, a real breakthrough in media strategy. Being Miller Pilsner s first advertising since It ain...done, a real breakthrough in media strategy. Being Miller Pilsner s first advertising since It ain ... media attack, with shorter TV ads, posters and press work all geared towards the one slot. And the targeting is perfect - especially on Sky, where it runs in Letterman. Media buyer: David Jowett ...

NEWS: Mellors Reay lands pounds 5m Mr Kipling

01 Dec 1995 | by JOHN TYLEE

, and J. Walter Thompson. Media remains with BBJ Media Services. Manor was forced to pull ...

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