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Sage by Heston Blumenthal hires MBA

23 May 2013 | by Ian Darby

The agency, which won the business following a pitch, will focus on creating communications with an emphasis on digital, social media and web content. Sage, which is backed by the Breville Group, is a range of tea makers, coffee machines, blenders and juicers. Media buying on the account ...

Diageo launches Cîroc vodka pitch

23 May 2013 | by Jeremy Lee

, in association with C roc and posted pictures and films of the night on social media sites. In July last year ...

Heinz brings back invisible bottle of tomato ketchup

20 May 2013 | by Priyanka Mehra Dayal

The creative shop behind the new campaign is Abbot Mead Vickers BBDO and the media-buying house is Vizeum. Abbot Mead Vickers BBDO was briefed to reintroduce the invisible bottle concept for the Heinz signature brand of tomato ketchup, while extending communication to its flavoured variants. The first TV ...

Pitch update

16 May 2013

. Scottish Power has completed chemistry meetings for its 7 million media review, held by Carat Edinburgh ... global media pitch process, which has moved on to a second round. Agencies are currently in the dark ...

Top ten ads of the week

14 May 2013

4 Harveys Enter/Walker Media 37 5= Maltesers Teasers AMV BBDO/MediaCom 36 ... , On the go biscuits BBH/Walker Media 31 10= Colgate Sensitive Pro-relief toothpaste RKCR ...

Campo Viejo brings Spanish culture to London’s South Bank in experiential first

14 May 2013 | by Gemma Charles

in traffic through social media channels, with a 25% increase in Facebook fans as well as reaching more than ... experience. Then it's about projecting that through the airwaves, through social media and through CRM ...

Nature Valley awards integrated business to start-up

13 May 2013 | by Chloe Smith

specialises in brand activation, sales promotion, shopper marketing, experiential and social media campaigns ...

Ferrero embarks on global media review

09 May 2013 | by Maisie McCabe

Ferrero, the Italian chocolate company, has called an international review of its media planning...It is understood that the review is in the early stages and is being supervised by Accenture Media Management. WPP s MEC handles the business in the UK, where the confectioner spends 12.3 million on brands including Nutella. A Ferrero spokeswoman said: "Ferrero has invited a multi national media ...

Hit or miss? Dame Helen Mirren promotes street drummers after telling them off

08 May 2013 | by Loulla-Mae Eleftheriou-Smith

airtime across all media. But Mirren followed the rule brilliantly with a fast-thinking photocall ...

Just Falafel hires LightBrigade PR as it launches in UK

03 May 2013 | by John Owens

, including social media and digital activity. Twigg added that the agency would also be doing experiential work, with consumer lifestyle publications among the media targeted. The account will be led by senior ...

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